Poor Tortured Tomatoes of Agribusiness

hot tomatoWarning: Agribusiness is in the lab again, molesting the “molecular machineries” of Mother Nature’s tomatoes.

Actually, it’s the already-machined, industrial tomato that lab techs are re-tinkering. It seems that big produce peddlers have discovered that their red, perfectly-round, tomato-looking fruits are so flavorless as to constitute consumer fraud. Tomato lovers have known this for years, but industry didn’t care, for supermarket chains offered no choice to shoppers. Buy it and weep.

Indeed, the bland orb was specifically manufactured by land-grant university geneticists to satisfy industry, not consumers. Profiteering middlemen wanted to grow the crop on huge corporate farms, mechanically harvest it, artificially ripen it, and ship it thousands of miles to markets without rotting. As author Susan DeMarco learned while researching Hard Tomatoes, Hard Times in 1972, taste was not even an afterthought. When she pointed out to the US Department of Agriculture’s research director that the reconstructed fruit lacked flavor, he considered that irrelevant: “Your children will never know the difference,” he smirked.

But, of course, the children did – they’re the ones who’ve created today’s alternative system of sustainably-grown, untampered, locally-marketed tomatoes, taking sales away from the industrial profiteers. So, has the agribusiness-industrial complex learned that high-tech is not always better? Get real! Actually, they’re getting more unreal.

jim-hightower-175A team of tomato tinkerers is now in the University of Florida’s labs trying to sniff out “flavor volatiles” in real tomatoes, extract a few, and insert them into industry’s manufactured creation to make it taste somewhat tomato-ishy.

Your tax dollars at work, patching one fraud with another to benefit agribusiness giants.

Jim Hightower
America’s #1 Progressive

Wednesday, 11 September 2013

Published by the LA Progressive on September 11, 2013
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About Jim Hightower

National radio commentator, writer, public speaker, and author of the book, Swim Against The Current: Even A Dead Fish Can Go With The Flow, Jim Hightower has spent three decades battling the Powers That Be on behalf of the Powers That Ought To Be - consumers, working families, environmentalists, small businesses, and just-plain-folks.

Twice elected Texas Agriculture Commissioner, Hightower believes that the true political spectrum is not right to left but top to bottom, and he has become a leading national voice for the 80 percent of the public who no longer find themselves within shouting distance of the Washington and Wall Street powers at the top.

Hightower is a modern-day Johnny Appleseed, spreading the message of progressive populism all across the American grassroots.

He broadcasts daily radio commentaries that are carried in more than 150 commercial and public stations, on the web, and on Radio for Peace International.

See more here: http://jimhightower.com/jim