About Carol McGruder

Carol McGruder is the co-chairperson and a founding member of the African American Tobacco Control Leadership Council (AATCLC), formed to save the 47,300 Black lives lost every year to tobacco related illnesses. She is a project director, activist, researcher, and writer. She has worked in tobacco control since 1994. She is experienced in the fields of public policy, social marketing, media advocacy, global tobacco control, health education, and community capacity building. She is also president of the Berkeley Branch of the National Association for the Advancement of Colored People (NAACP). Ms. McGruder was the 2007 American Legacy Foundation national honoree for “Community Activist of the Year”; she was a Jefferson Award Winner in 2009, and a 2010 San Francisco Martin Luther King Civic Committee honoree. She has also been honored by the San Francisco Board of Supervisors, the Berkeley City Council, the Berkeley NAACP and the American Lung Association for her work in tobacco control.

Big Pimping: Big Tobacco Is at It Again!

Carol McGruder

Carol McGruder: Big Tobacco is the Mack Daddy of all corporate pimps and while many people might wince at the politically incorrect analogy, it certainly does get your attention. It is the one industry, that no matter how often it is sued, taxed, regulated, or maligned, always manages to come out on top, selling its deadly products at all cost and raking in billions in profits.

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