There was no overall strategy in the shift, according to two recruiting insiders, except that a strident, jingoistic tone was adopted in communications from the command to recruiters.
Shutting Down the Army Experience Center
Killing is fun — and life is cheap at the Army Experience Center at the Franklin Mills Mall in suburban Philadelphia. “This is so cool!” This is so cool!” The enthralled 13 year-old kept repeating as he squeezed rounds from his M-16, picking off “enemy combatants” while perched on a real Army Humvee. We’re in [...]

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