Steve Hochstadt: Who believes politicians paid by ExxonMobil instead of scientists, doctors, and conservationists? Gullible people who want to believe. That’s what makes hoaxes work.
Steve Hochstadt: Other wild ideas that are not shaped by politics are whether shape-shifting reptilian people control our world (believed by 4%); whether Paul McCartney died in a car crash in 1966 (5%); or whether television contains secret mind-controlling technology (15%). But how else to explain the popularity of “Keeping Up with the Kardashians”?