Etch-a-Sketch Mitt: Romney Campaign Faces Possible Lawsuit

bob dobbsAlready under threat from the company that manufactures Etch-A-Sketch for product defamation, the Mitt Romney campaign committee is now facing a possible lawsuit for copyright infringement from The Church of the SubGenius, a Cleveland-based religious organization whose trademarked figurehead is Bob Dobbs, a caricature of a prototypical American super salesman that first appeared as clip art in the 1950s.

“The Church of the SubGenius rarely brings legal action to enforce its ownership of our savior, Bob Dobbs’, image, but in the case of Mitt Romney, we believe that the candidate has gone a bridge too far in appropriating the Bob Dobbs personality and stylistic attributes,” said church spokesperson and co-founder Ivan Stang late yesterday. “We have, therefore, asked our legal counsel to send the Romney campaign a letter asking that the candidate cease-and-desist in his misuse of our trademarked image.

“Failure to do so,” Stang went on, “could result in legal action seeking significant damages not only for the misuse but also degradation of the Bob Dobbs brand by Mr. Romney and his campaign.”

The biggest concern, said Stang, is that what he termed “Mitt Romney’s degrading impersonation of Bob Dobbs,” would “undermine the credibility of the Church of the SubGenius.”

The Romney campaign responded earlier today with a denial that the Presidential candidate has based his personal image on Bob Dobbs.

rich broderickQuestioned by reporters at a campaign appearance in Ohio, the candidate said, “Bob Dobbs? Gosh, no! My political persona is fashioned after Richard Nixon without the funny hairline or the guilty conscience that made him squirm a little whenever he told a lie.

“Besides, I’m a Mormon and everybody knows Mormons don’t smoke — not even pipes,” Romney said.

Rick Broderick
The Daily Planet

Posted: Friday, 26 October 2012

Published by the LA Progressive on October 26, 2012
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About Rich Broderick

Rich Broderick is co-founder of The Twin Cities Media Alliance and the Twin Cities Daily Planet. An award-winning journalist whose articles and commentary have appeared in The Journal of Law & Politics, Minnesota Monthly, City Pages, and many other periodicals, he teaches English and Journalism at Anoka Ramsey Community College.

Broderick can be reached at Visit his Daily Planet blog for more of his musings on Minnesota and national politics.


  1. david chain says:

    Too bad Rich made it up :)

  2. harry wood says:

    Romney does not use a pipe nor does he smoke. If the shape of his face is like anothers, so what, mine was like another person in my family. Much to do bout zero.

  3. “You just don’t mess with Bob Dobbs” – Bob Dobbs Jr.

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