Charles Hayes: Elections are won and lost through appeals to identity. It’s that simple and that complicated. This is why symbols and 30-second, hot-button commercials sway public opinion.
Randy Shaw: The SEIU must convince 44,000 Kaiser Hospital workers that the NUHW leadership team that brought them the best contracts in the industry when they previously ran SEIU-UHW should be replaced by out-of-state staff with no such track record. It’s a tough sell, which is why SEIU is avoiding public debates.