Pseudo-Scientific Attack On Black Beauty

Black Women Less AttractiveWhy Are Black Women Less Physically Attractive Than Other Women

Psychology Today, an academic journal that examines emerging thought and literature in the field of psychology, published on its website blog an article with this title in May 2011. This is another example of why it is important to be ever vigilant in confronting assaults on the dignity of Africans and people of African decent particularly African Americans. It is notions such as this that serve to justify the subjugation of  African American sociological standing in American society.

Satoshi Kanazawa, a Japanese psychologist and controversial researcher, wrote the article using data from a purported study on anatomical beauty traits. Originally entitled, “Why Are Black Women Less Physically Attractive Than Other Women?”, the title was changed to, “Why Are Black  Women Rated Less Attractive Than Other Women, While Black Men Rated More Attractive Than Other Men?”, after a swift and quick public outcry.

Psychology Today’s website finally pulled the article down (after less than a week) but the public discourse didn’t end there. (Editor’s note: The website captured the article before it was taken down and you can click here to read the original.)

While we can (and will) talk about this as being yet another opportunity to assault the self-esteem and dignity of black women directly, and the intelligence and sensibilities of the public, we can’t address this without addressing the anti-intellectualism being presented as intellectualism and faux science being presented as real science.

While beauty and perceptions of beauty have been studied before, in the context of how people react to beauty versus those not deemed beautiful (life chances, job hires, date encounters, marriages, etc.), this study seeks to stratify beauty in a racial context, and specifically justify its premise and its outcome as to why black women are “less attractive” than white or Asian women. Studies like this have a history rooted in cultural ignorance and racism. But there is something to be read into this. Pseudo science always has an end game.

Beautiful Black Young Woman TeenKanazawa’s racial categorizations, which excludes Latin women and includes Native American women, seeks to analyze aspects of physical attractiveness to support his study’s conclusions. Race is a social construct formulated out of dominant cultural norms and preferences.

Beauty is also a subjective social construct based on dominant cultural norms and preferences. In America, Eurocentric values have always dominated social norms and preferences. Africans who have come to America, and those of African lineage born in America have always been subjected to artificial standards of beauty that sought to juxtapose them against distorted imagery to contrast black and white social acceptance. The distortion of African Americans imagery in American society might to exclude them from the social mainstream.

Anatomical and genealogical studies were done in the 19th and 20th Century to justify keeping blacks in a subordinated socio-economic standing. We are well acquainted with the Social Darwinism of the 19th Century that sought to racialize anatomy and the Bell Curve studies of the 20th Century that sought to racialize intelligence, both subtle and not so subtle attempts to justify racial stigmatization of Blacks. While racism has always been economic, social stigmatization was the most effective way of mainstreaming popular thought around subjectively held views.

beautiful women, black, brown, whiteNo matter what stage of American history we’ve reached, black or “exotic” beauty has been a norm. Pre-slavery, during slavery, post slavery, the beauty of black women and the allure that black women have on all men, is unquestioned. Black women have always set a high standard for beauty and played a key role in evolving fashion. What is attractive has no contradiction, and distinctions of beauty are according to personal preference.

Comparative beauty has no standing, as it is a relative truth depending on the “eye of the holder.” However, to try to aggregate beauty and say that black women in the aggregate as less attractive than any other group of women is fake science and a distortion of the greatest measure. Or as the late African American feminist UC Berkeley scholar, Barbara Christian once stated in the documentary, Ethnic Notions, “the continuing distortion of the black image not only becomes laughable, but grotesque.” This attempt to reframe beauty through some new global “academic” lense is not only laughable, but grotesque, as the subjects of Kanazawa’s study are essentially a less preferred reflection of his own distorted world view. He thinks Black women are less attractive and seeks to pass it off as science.

Kanazawa also wrote a “study” entitled, “Beautiful People Are REALLY More Intelligent.” Ironically, in Kanazawa’s study, the women with the highest beauty ratings are Asians. So, you see where this is going on here, and a case could be made that fake science is being used to justify a shift in beauty norms, in terms of the construction of Asian beauty and emergence of China as a dominant cultural influence. So, instead of Kanazawa having to justify a less plausible conclusion of why his study sees Asian women more beautiful than all other women (an equally extremely outrageous assertion – can you imagine a study entitled “Asian Women More Attractive Than All Other Women” and how quickly and easily that would have be debunked?), he simply has to defend a less concrete conclusion as to why black women are less attractive. Neither is a defensible conclusion because of the subjectivity and relativism of both the observer and the observed. His data is not presented, nor does he present a hypothesis that is tested.

Anthony SamadIt’s a survey that’s easy to pass off on a dumbed-down society that uses Wikipedia and internet blurbs as the basis for their knowledge. Kanazawa’s study is called junk science in academic circles, and Psychology Today should have never allowed it to be posted as a scientific study.

Pseudo race studies only seek to justify or substantiate a position in the construct to either elevate one segment, or denigrate another segment. That’s the reason for them. This is just the 21st Century version of social Darwinism. There is no greater stratification of beauty than that presented by black women. I don’t need a study to say that, or science to prove it. Like Kanazawa’s study, it’s a relative truth that no one can really refute.

Anthony Samad


  1. Amanda Coffey says

    I find it hard to believe black women are the least attractive. Im curious to how many people were surveyed for this conclusion and what were there ethnicities. Ive always felt black women and black men are the most attractive species. The genes are so strong combined with any other race including its own beauty is created. to say the least women of all nationalities try to mimic black womens features such as lips, but, breasts, and get skin tans to try to get the pigmentation of a black women. Im insulted by this article as a black women. Do a study on other races getting surgical procedures that mimic black women

  2. marta says

    Oh, wait. Kanazawa wrote a “study” entitled, “Beautiful People Are REALLY More Intelligent.” ????

    Really? Then, by his very own standard, he is an idiot.

    Has he never looked in the mirror? He ain’t Odogari Joe, or even close….

    OK, that was mean. I don’t normally post mean stuff, but that kind of arrogance gets to me

  3. marta says

    Calling Psychology Today, an “academic journal”, is like calling People Magazine Shakespeare.

    I don’t think anyone in the serious scientific community would ever call it that. Respected scientific journals are publications like Lancet, Nature, JAMA (Journal of the American Medical Association) among others.

    Psychology Today is Pop “Science” geared to mainstream readers . But I have to admit, this absurd “article” IS a new low, even for them.

    Kanazawa’s article is beyond laughable–aesthetically and scientifically.

    I’ve professionally photographed many men and women of all colors and ages. I find that beauty is a mysterious combination features and angles that simply please the human eye.

    I’m wondering if it might be better to ignore Kanazawa’s idiocy. I fear giving him more press is EXACTLY what he wants. Let’s hope that if enough people ignore him the only place he’ll be able to hawk his books are at a White Supremacy convention

    • person says

      how can you quantify beauty?
      oh god, who gives these people money to carry out this type of “research”? the world is a crazy place.

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