Bowling, Basketball, BCS, Baseball, and Birdies: Obama’s Use of Sport to Connect

When the president announced his nomination of Sonya Sotomayor to replace Justice David Souter on the Supreme Court, he prominently mentioned that “Some say that Judge Sotomayor saved baseball,” referencing her 1995 injunction that prevented Major League Baseball owners using replacement players and effectively ending the 1994 Strike. He also mentioned that his nominee was a lifetime Yankee fan, adding that he hoped that would not “disqualify her in the eyes of New Englanders in the Senate.”

By way of contrast, when John F. Kennedy nominated Byron “Whizzer” White to the Supreme Court in 1962, his message omitted any mention of the nominees’ impressive athletic resume. The best athlete to ever sit on the Supreme Court, a 1937 college All American halfback at Colorado, a member of the College Football Hall of Fame, and one of the highest paid professional football players during his brief (1938-1941) career, Kennedy’s nominating statement, according to the New York Times, read only that “ ‘ I have known Mr. White for over 20 years.’ The President said. ‘His character, experience and intellectual force qualify him superbly for service on the nation’s highest tribunal.’ ”

The new president has also been hitting the links of late, continuing a tradition that began with Taft, but with some differences in interpretation.

Golf has often been a source of controversy for presidents. For instance, Dwight Eisenhower was often ridiculed as the “duffer in chief” for his frequent golf outings. According to Associated Press reporter Joseph White, JFK, arguably the best presidential golfer, kept his love for the game away from photographers because he was concerned the game was viewed as being too elitist until after he was elected.

Gerald Ford was ridiculed for the spectators he struck with his errant drives, which reinforced his klutzy image in the popular culture. George H.W. Bush drew criticism for playing during the Gulf War of 1991, and reinforced charges that he was out of touch with Americans. Bill Clinton was notorious for his constant use of Mulligans, which fed into his reputation as “Slick Willy,” and George W. Bush also was criticized for giving up his trips to the course during the Iraq War.

So far, Obama’s golfing has been depicted favorably by the press, with reports focusing on the relaxation that the game affords the president, what it positively demonstrates of his character, and its ability to connect him to normal people.

According to Don Van Natta Jr. in an article for Golf Digest, golf companions stretching back to his days as a state senator in Illinois verify that Obama counted all of his strokes and maintained his equilibrium in the face of a less than polished game, testifying to his integrity and cool under pressure.

Obama himself stated that he was drawn to the game as a way of connecting with his colleagues in the state senate and his constituents in down-state Illinois. In an analysis of photos of the president golfing, Michael Bamberger of, commenting on the president’s attire, observed that “nothing says regular-[J]oe golfer like cargo shorts.”

During “interesting” times, a president dealing with two wars, and economic crises finding time for 9 holes in the midst of a hectic schedule might come in for criticism for such trivial pursuits, but to this point, we have only heard platitudes for the latest presidential duffer.

Obama’s use of sport continues the tried and true practices of his predecessors of employing the powerful medium of games to connect to the large percentage of the American public in a way that political speeches cannot.

Throwing out first pitches, and other uses of sport, allows a president to engage in a spectacle that focuses positive national attention on them, and offering little in the way of a downside. While there were scattered boos and his pitch fell just short of the plate, Obama’s performance at the All Star Game was a positive one for him. Images of the president with heroes from the past such as Mays, joking with current players before the game, and his banter with the announcers during the game earned him mostly positive press, something that every politician works hard to achieve.

Taking on the BCS likewise offers little risk. Officials in charge of the system were not impressed by the president’s call for a playoff, but the bulk of college football fans have little love for the complicated and often seemingly unfair system. This represents a way for Obama to connect to voters in a positive way that his economic or social policies might not.

Linking himself to sport programs such as Monday Night Football, and using baseball to pre-sell his judicial nominee also offers the president a chance to prove to the American electorate that he, and she, are one of them.

During the campaign, the right continually accused Obama of being a radical or a socialist, and radio commentators like Rush Limbaugh and Sean Hannity continually brought up the candidate’s connections with controversial figures such as former radical Bill Ayers, and Reverend Jeremiah Wright.

Placing himself in a sporting context allowed Obama to provide visual and rhetorical evidence that he was in the mainstream of American culture. The same is true of Sotomayor. By hailing her as the savior of baseball, the National Pastime, the president attempted to shape her public image as being solidly within the American way. The implicit message is that no one who enjoys football or baseball can be a radical – they are as American as apple pie and baseball.

The centrality of sport in the American way has a history stretching back to baseball’s use as a unifying national pastime in a country desperately searching for something to hold it together in the face of the increasing likelihood of civil war.

In the late Nineteenth Century, muscular Christians saw sport as the path to salvation, both morally and physically, for a middle class increasingly engaged in sedentary pursuits that could lead to the downfall of American and perhaps Western Civilization.

In the 1920s, sports heroes such as Babe Ruth and Lou Gehrig were often better known and more beloved than whoever happened to be in the White House. During the Second World War when soldiers were not engaged in combat, they were often engaged in friendlier fields of strife on the diamond or the gridiron. Especially during the early decades of the Cold War, sport was consciously used by policy makers to strengthen the American way by inculcating the purported values of sport – teamwork, integrity, physical vigor – in American youth, making them less susceptible to the blandishments of communism and physically able to withstand any attack. Since the late 1960s and 1970s, the role of sport and the values it may build have come into question, but in presidential politics, it remains a potent method of reaching out to voters.

Whether Obama’s use of sport continues to be an effective tool remains to be seen, and already signs that the opposition will challenge that use have began to emerge. The headline on the right leaning Fox News website read “Obama’s Ceremonial Pitch at All Star Game Barely Reaches Catcher’s Mound,” and on his Wednesday program Limbaugh contended that the president “throws like a girl.” It will also be instructive to see if anyone picks up Obama’s lack of a glove on the mound, given the controversy that ensued during the campaign over his refusal to wear an American flag lapel pin.

Crawford__RussAccording to Frank Carnavale, Obama was to wear a special glove made for him with the number 44 and an American flag, but during the game the glove was nowhere to be seen. It is unlikely that President Obama’s use of sport will slow down, but the frequencies of attacks on such use are only likely to increase.

By Russ Crawford

Russ Crawford is Assistant Professor of History at Ohio Northern University in Ada, Ohio. His book, The Use of Sports to Promote the American Way of Life During the Cold War: Cultural Propaganda, 1946-1963, was published by The Edwin Mellen Press in June 2008, and his essay “The Nationalist Pastime: The Use of Baseball to Promote Nationalism Globally” will be published next spring by McFarland & Company in The Contested Diamond: An Anthology on Baseball and Politics, edited by Ron Briley. Crawford earned his BA and BS from Chadron State College in Chadron, NE in 1985 and 1991, and his MA in 2000 and PhD in 2005 from the University of Nebraska-Lincoln.

Republished with permission from the History News Network.

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