Social media is one of the most iconic innovations of the 21st century, with Facebook alone changing how we connect and stay in touch as a society. If you then consider how Twitter changed how politicians communicate with their public and Instagram has redefined how we present our lives online, it becomes clear how important social media is. It is within this digital climate that Wanner Aarts has emerged as an expert in digital marketing and media. With his licensing company Wanner Digital Media Aarts has proven that he has a deep understanding of the digital landscape that we live in.
Since the launch of his Youtube channel in 2014 which amassed 350k subscribers, Aarts has had a front row view of the evolution of social media.
Since the launch of his Youtube channel in 2014 which amassed 350k subscribers, Aarts has had a front row view of the evolution of social media. From his vantage point, Aarts has seen how social media has risen in importance from a past time to an essential tool of communication. Facebook was once just a way to reach out to friends old and new but it has evolved into a vital tool for networking and creating revenue. During its steady rise in popularity Facebook has added new features that have taken its importance from a social tool to a societal necessity.
In 2017, Facebook launched the Safety Check crisis response tool. The feature allows users to mark themselves as safe during times of crisis in their area. Facebook’s business page feature has helped to create and maintain revenue for thousands upon thousands of businesses. Instagram too has seen its importance grow from a photo sharing tool to an invaluable facet of our society. Instagram now has the power with just a single hashtag to create a trend or cancel a public figure. Twitter has created a lightning fast method of sharing opinions of every kind. Aarts says of the importance of social media in today’s society; “Put simply, there are public figures, businesses and politicians who would not have reached their success without social media.”
Wanner Aarts’s company WannerDigital Media provides essential insight and guidance for those obtaining licensing for their brands and products. Aarts has become particularly distinguished for his understanding of the Youtube copywriting system. Having revolutionized how companies and content creators licence and protect themselves online,Wanner Aarts has proven that he is an expert worth listening to.