What began as a passion project between brothers Gurmer and Robby Chopra, selling comfortable and affordable men's fitness apparel online, has flourished tremendously.YoungLA has blossomed online as not just a place to purchase men's fitness apparel but also as an invaluable source for forecasting the latest trends in men's fitness.
Successfully selling first on Amazon, YoungLA saw the demand for their apparel abound, and they declared themselves a stalwart brand in their own right. In April 2017, they launched their YoungLA website, which boasts an enviable aesthetic of style with strength. They aimed to create an affordable yet up to date fitness brand that also offers comfort. Going by their popularity, they seem to have achieved their mission.
Fitness wear has seen a massive boom in this Instagram age, where health and fitness influencers saturate users' feeds with yoga poses and gym sessions in sleek activewear.
Fitness wear has seen a massive boom in this Instagram age, where health and fitness influencers saturate users' feeds with yoga poses and gym sessions in sleek activewear. But there was always a sting in the tail when followers tried to outfit themselves in the up-to-date fitness wear that they saw; the pricing. YoungLA's ability to deliver current styles in durable quality at an affordable price has been revolutionary. With a range of fitness wear to fit any athlete's style being offered under $50, the bar was set incredibly high, and other online fitness retailers have not been able to bench the weight that YoungLA is lifting.
In January 2019, popular bodybuilder Jerdani Kraja became a YoungLA ambassador, showcasing the apparel's fluidity and comfort for his vast audience. What started humbly in Los Angeles, California, with just one employee, two brothers, and a vision, has grown into a sought-after brand with worldwide shipping that outfits athletes and fitness enthusiasts alike across the globe.
YoungLA is a success story with all the elements of a fantastic sporting fable; vision, determination, perseverance, and accomplishment. Fans of the brand have seen their fitness and health goals reached in style and comfort, and like any great sporting story, YoungLA's rise to glory has been inspiring.