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Can one policy really benefit thousands of working Angelenos, the City of Los Angeles and its hotels? That’s the ambitious goal of Destination LA, a unique and innovative partnership of business, community, labor and environmental leaders working to implement a vision for the Los Angeles tourism industry. Destination LA partners believe that L.A. can be a thriving world-class tourist destination that paves the way to prosperity for the city, the industry and thousands of working families.

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As L.A.’s largest employer, the tourism industry is in a key position to act as the driving force behind an economic recovery for the city. A motion was introduced April 3 in the L.A. City Council asking city departments for studies on creating economic incentives, including public benefits, to help strengthen the tourism industry in Los Angeles by investing in both the workforce, through living wages, and in facilities by “greening” hotels and providing them with funds to renovate their facilities.

Tourism nationally is on an upswing, which means that cities such as San Diego, San Francisco and New York, among others, are vying for the 27 million visitors Los Angeles drew last year. In order to remain competitive and keep attracting a high volume of tourists, L.A. hotels must invest in renovations and upgrades. As Los Angeles begins to capture more tourist dollars, and the industry continues to thrive, thousands of hotel workers and their families will also benefit.

While cities across the country rebound from record-high unemployment and people begin to travel more frequently, Los Angeles is in a prime position to offer a world-class experience to tourists. The Destination LA partnership is primed to transform one of L.A.’s largest industries – who’s with us?

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