Medical Journal Health Affairs Bends Over and Coughs for Aetna

Uncle-SamFor several years, professional medical journals have been drawing heavy artillery fire for not disclosing any conflicts of interest its authors have with the subject they’re covering, hyping faulty studies and publishing too many glowing articles about new pharmaceuticals that have questionable value.

This is why the latest issue of Health Affairs leaves me deeply troubled because the peer-reviewed health policy journal turned over the cover of a recent issue to Aetnathe nation’s third largest insurance company. That’s right, Aetna. The same behemoth with a vicious Rotweiller in the health care reform dog fight opposing any reform that doesn’t profit Aetna.

Health Affairs made a deal with Aetna to sponsor the current issue of the journal. The problem is that the theme of the edition is Bending the Cost Curve.” That’s wonk speak for “controlling or containing medical costs in ways that send shivers up the spine of Aetna.”

Unfortunately, “Bending The Cost Curve” is clever jargon that often filters into the MSM and down to the general public, where no one knows what the hell it means. William Safire, whose love of the English language and its use, and who died this weekend, must be spinning in his still-fresh grave.

In exchange for its cash, Aetna got to design a cover that was pasted on the publication, hiding the journal’s real cover. The faux cover is the one a reader sees unless they look under the hood, and this one is a doosey. It features a “Dear Colleague” letter from Aetna CEO Ronald A. Williams In the letter, Williams enthuses about his company’s concern for patients and improving the quality of care.

We believe that the right solution will be based on what is already working in the private sector, and should include an individual coverage requirement and guaranteed issue with no pre-existing conditions.Addressing health care costs is equally important, and we must simplify the system so that doctors and caregivers can spend more time with patients.

It sounds wonderful except for four things:

  • Any physician or health care worker who thinks Aetna is their “colleague” is seriously delusional.
  • Aetna’s “right solution” isn’t working in the private sector for anyone except Aetna, and its insurance brothers-in-Satan. This is why nearly 50-million Americans aren’t insured at all with another 12-million underinsured, and why a new Harvard study documents that 45,000 people die every year because folks like Williams either cancel their coverage, deny treatment or refuse to issue a policy to them.
  • If simplifying the system is so important, why hasn’t Aetna done it already so “doctors and caregivers can spend more time with patients”? It’s insurers that can’t figure out a way to standardize forms or how to process a claim in less than 180 days so a doctor gets paid promptly for a patient’s visit.
  • This is what really sent me over the top: Aetna and the industry will go along with “guaranteed issue with no pre-existing conditions” only if Congress mandates that everyone has to buy a policy from the insurers.

It’s hard to determine whether Aetna’s funding affects editorial decisions.

In one section called “saving money,” there’s a think piece called “Opportunities To Improve The Quality Of Care For Advanced Illness.” It describes a care management program Aetna is piloting that “gives people culturally sensitive supporting information, to make informed choices and obtain palliative services in a timely manner.”

Whoa! Where are the tea baggers and cries of “Death Panels!”?

I guess someone on the right decided that it’s okay for insurance companies to help people make informed choices about end-of-life care, but not for the government to pay the cost of a doctor’s visit so a Medicare patient can have the identical discussion.

Chalk it up as example No. 3188 of Republican hypocrisy.

This whole thing makes me want to wretch. Aetna trumpeting concern for cost-control and the plight of the uninsured on the cover of a professional journal is the kind of lobbying chicanery that has become so familiar this summer. The insurance industry keeps portraying itself as a good guy in this fight, all the while working behind the scenes to stop what is good for Americans.


Being on the cover of Health Affairs is a PR flack’s wet dream about burnishing the image of a badly tarnished reality. It’s too bad that a respected publication would decide to carry water for the medico-insurance complex in the middle of such an important debate.

– Hat tip to Trudy Lieberman

Charley James
The Progressive Curmudgeon


  1. Elaine says

    85% of Americans that had health care & liked what they had were forced into a Obamacare for all which will eventually be taking over by the man he appointed to take care of it & just loves the European style heath care system which is loosing patients right & left because they die before they can get in to see a doctor or if they get to see a doctor they die before they can get to a specialist they were referred to. And the most spent he said I believe was 22T on just one patient. Now, as we know AARP got into bed with Obama & some of these so called representatives we have & this new Obamacare when it goes into effect we will have the older population at home dying with pain pills because they have gone over there 22T & have to give it up for the younger people that so far most do not have any problems. It is sort of like a dog eat dog mentality. I wonder how much he helped his grandmother with medical needs while she was here? You know the one he told the entire world was “scared of black people”! Isn’t it good to know how much he respected her with putting this statement out around the world? I am sure, if she still had her faculties, that she appreciated being talked about like that by her grandson whom she raised. Now I know the insurance companies are getting fearful for what is going to happen to them, one reason is Pelosi said she cannot wait until she can start putting them out of business. Of course they get to keep their good insurance & I bet over time the idea is to be giving it to them for free. As bad as I hate to say it, it is true, that it is going to be hard to given insurance to those with pre-existing conditions. I understand this. In a way it sort of like buying fire insurance after the house burned down. But you got to look at it from both sides of the fence. All these years they told hospitals that they could not turn down those that came in for care but there were so many that used the ER for colds & sore throats & other minor things that should have gone to the doctor. I cannot see giving insurance to those after all these years abusing the system & making our grandparents pay for their health care when they cannot get what they paid into social security for all these years.
    One other thing I do not understand. Pelosi’s husband owns one of those tuna factories out on a island in the Pacific. It got hit I think by a Tsunami a few years back. She immediately got help to those people & for her husband through the government & why has no one said anything about that?

  2. Charley James says


    When I overstate something in writing, I really overstate it.

    Earlier this week, I wrote Medical Journal Health Affairs Bends Over For Aetna… and the article suffered from two misunderstandings.

    First, I mistakenly wrote that the publication allowed Aetna put its own ad on the cover of every issue of the journal, which is – as I noted in the piece – highly regarded. It turns out that Aetna purchased 4,000 copies of the publication for its own mailing. It was only on these copies that the ad message appeared. Health Affairs communications director Sue Ducat told me it would be as if someone went to a newsstand and bought 4,000 copies of Time or Newsweek to mail to friends, attaching their own message on the cover.

    Second, because of my initial misunderstanding, I questioned whether the editorial independence of the publication was compromised. Ms. Ducat assures me that “Content was in no way compromised” by Aetna purchasing its own copies, adding “it was strictly a promotional deal.”

    I appreciate having my misunderstanding pointed out by Ms. Ducat and the magazine.

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