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lola zola

Kids are Powerless – NOT!

New Middle Grade Novel Stars Tween Tackling Joblessness

Lola Zola and the Lemonade Crush

The first in a series, a book for girls age 8-12 by Marcy Winograd and Jackie Hirtz

Self-assured, goal oriented, eleven year-old Lola Zola tries to support her laid-off parents and her tuxedo cat Bowzer by going into business selling “magical” lemonade rumored to zap wrinkles and promote world peace. Trouble arises when her rich class rival, Buck, aka Slime Bucket, opens a competing ‘limo-nade’ stand out of the back of his father’s Cadillac limousine right across the street from Lola’s house! Intrigue and spy organizations run amok until closely kept secrets are revealed and Lola must decide what it means to win.

Lola Zola and the Lemonade Crush (the first in series of Lola books) is available on Amazon in paperback and for the Kindle. A timely story about tweens weathering today’s financial challenges, the book and its zany star Lola Zola encounter everything from labor strife and business ethics to girl power and puppy love. Though Lola is far from perfect, she is an imaginative problem solver – and ever hopeful that life will turn out all right.

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“Lola demands to know the truth about her family’s economic situation; just as her lemonade rival insists on knowing the truth about his father’s alcoholism,” said Marcy. “Ultimately, the story is not about winning lemonade customers but about bridging emotional and class divides and asserting the power of young people to change the world.”

Lola Zola and the Lemonade Crush is set in the fictional desert city of Mirage. In part, this is what makes the story magical. Our characters live in an isolated, yet paradoxically connected, universe in which everyone knows each other and rumors abound. While the geographic line, Cactus Avenue, between the haves and have nots reminds us of our self-imposed limitations,the majestic mountains that surround the city symbolize life’s grandeur – our hopes and dreams.

About the Authors

Marcy Winograd A broadcaster-turned-teacher, Marcy Winograd has taught English for fifteen years in California’s public schools, including Palisades Charter High School and Paul Revere Middle School. Prior to teaching, Marcy worked as an award-winning radio journalist for National Public Radio and Pacifica Network affiliates. She also ran for Congress as a peace candidate, launching a nationwide grassroots campaign. Marcy lives with her labor lawyer husband Ira “Buddy” Gottlieb in Santa Monica.


Jackie Hirtz, MS Ed., a former elementary school teacher, is a writer and writing coach. Jackie’s credits include Disney, the Los Angeles Times, Canter & Associates, and the Brentwood Media Group. Together, she and Marcy wrote for children’s television, including Nickelodeon’s animated series “Doug.” Jackie is training her puppy Ella Rose to become a registered therapy dog and a Reading Education Assistance Dog (R.E.A.D).


Lola Zola and the Lemonade Crush is available on Amazon in paperback and for the Kindle. For more information or to contact the authors, go to the website, Lola Zola on Facebook, or email Follow Marcy and Jackie and all things tween on twitter @tweenorama.