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Marketing isn’t the standalone academic doctrine it once was. Many companies may take the view that a token marketing effort is enough to conduct a successful business, but the reality is that what was once a singular department can now be considered a sector in its own right. Whether it’s digital marketing, social media, or TV advertising campaigns, different pools of knowledge are needed to succeed in all aspects of the game.

Moreover, success stories in marketing are increasingly made up by those who can empathize with real people, their needs and desires, and the opportunities presented by different mediums. Across the globe, markets are entering an era where popular opinion rules all, and the few who can understand the cultural zeitgeist are destined to succeed in the growth of business. Adam Multz, CEO of digital marketing agency @cratosam, believes that each aspect of modern marketing is at his disposal, both through his bespoke team and personal experience.

Multz’s time in marketing began before his 20s when he developed notable skills in the likes of SEO. When he left New York for Florida, the young business person was confident in his ability to build a company of his own from the ground up. He was justified in his confidence. Today, Multz turns his head to expanding the prosperous CratosAM agency and his crypto and NFT portfolio.

While Multz’s priority is always with attaining the best outcomes for his clients, the leader’s company places a focus on driving traffic directly to its customers’ platforms. Using the team’s vast knowledge in marketing and advertising, CratosAM delivers content creation, SEO, influencer management, and more. The diversity of its methodology is a pivotal factor in the company’s current standing as a trailblazer in the industry.

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A significant portion of CratosAM’s success is due to the approach and experience of its CEO. By putting people at the core of his business, Adam Multz has created a solution that benefits clients and connects with audiences. For Multz’s upcoming ventures in the world of crypto, the future looks promising.