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It’s difficult to be born on the wrong side of the tracks. However, you can fall into a negative lifestyle and sink below the surface, or you can rise up and become the person you were meant to be. This is the path that fitness entrepreneur Brandon Carter has taken, after lots of courage and hard work.

Brandon Carter

Brandon was raised on the South Side of Chicago, and no one in the area had a lot of money. When he was in his early 20s, he sold drugs so he could get by. However, this led him down a dark path and could have ended abysmally.

“There was one time I pulled a gun on a small boy in the middle of a drug deal,” Carter said. “It was one of those rock bottom moments for me.”

It wasn’t until his father died by suicide that he began taking life seriously.

“I knew I had to turn my life around,” Carter said. “My father was gone, and all of my friends were dead or in prison. I didn’t want to end up that way.”

After mastering the ropes of digital success in the fitness world, he launched the ‘High Ticket Trainer’ program to guide personal trainers upscale their online businesses.

At this time, Brandon turned to his passion for physical fitness. He got extremely fit and began modeling for brands like Nike, Puma, Adidas, Men’s Health, and many other major brands. He also started up several fitness businesses. He created a supplement company called Bro Laboratories and sold digital fitness programs to people who wanted to get into shape.

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In 2008, Brandon transitioned his business online. After mastering the ropes of digital success in the fitness world, he launched the ‘High Ticket Trainer’ program to guide personal trainers upscale their online businesses.

Carter is very active in sharing his journey and tips on social media. He has over 3 million fans across all platforms. You can learn some of his training basics on his YouTube channel, where he posts short workouts that anyone can do from home, usually without any equipment.

“It’s important to me to make training accessible to everyone, even if they can’t afford to take a class,” said Brandon. “Since physical fitness helped me out of such a dark place, I want to help others find their fitness journey, too.”

Carter also regularly posts on Facebook and Instagram, where he shares health, fitness, and lifestyle tips. In one of his posts, he talks about the importance of Vitamin D for immunity, and in another, he talks about free fitness classes he’s offering to the public like his 6 Week Shred Challenge.

Fitness is probably the most important part of Brandon Carter’s life. He hopes to share it with the world; however, he can, so maybe someone else can make their life better as he did.

Mansi Datta