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In a world that’s constantly bombarded with advertisements, promotions, and numerous other similar things, it can be very difficult to find and retain a loyal customer. However, that doesn’t mean it’s impossible to do so.

With the right mindset and the right strategies, you too can create loyalty among your potential customers. Follow these tips and tricks, and you’ll soon be on your way to building a comprehensive database of loyal customers who will purchase from your business again and again.

1. Use An Artificial Intelligent Assistant

Getting leads can be hard, especially if all of your customer support agents are busy with much more important tasks. However, it’s the age of AI and automation, so you’re lucky enough to let this process become seamless.

Chatbots are out, intelligent assistants are in. With an AI chat, you’ll be able to respond to customers in real-time and solve their issues right away. In fact, you won’t even need to respond right away, as the assistant is smart enough to handle most things on its own. And, of course, being an AI, it can learn new things as it goes.

2. Encourage Referrals

If you don’t want to work on getting leads yourself, the best way to do that is to make someone else do it for you. Referring others to your store is a great way to start. You can do so by starting a “refer a friend” program and letting your customers do the rest.

Give your existing customers either a discount or a voucher or any other similar gift, and they’ll be referring friends as much as they can. It’s simple and effective.

3. Create a Rewards Program

Another simple and effective way of turning a simple customer into a loyal one is to offer them bonuses. You probably already know the classic “buy 10, get the 11th free” punch cards. You can do something similar as well.

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And it can take many forms. You might create something like a “spend $200 and get a $10 voucher” reward or a “minimum orders of $50 get free shipping” type of promotion. The possibilities are nearly endless.

4. Create Loyalty Tiers

Now that you know a thing or two about a rewards program and loyalty system, it’s time to take it to the next step with loyalty tiers. Basically, you can separate customers into different loyalty categories based on just how much they tend to spend in your store.

For example, booking.com has an interesting strategy where they offer rewards based on the number of stays. You have a limited amount of time to complete a certain number of stays until you unlock the next reward tier. And what does that reward tier get you? It gets you bigger discounts for future stays.

So, basically, the cost for such a thing is insignificant compared to how much the customer will spend doing their business on the platform in the long run.

5. Ask for Reviews and Respond to Them

Finally, what people really appreciate about businesses is their honesty and their willingness to adapt to their needs. By asking for a review, you are practically telling the customers that you’re encouraging them to share their honest opinions.

Not only that, but if you actually respond to the reviews and uphold what you promise in your responses, your customers will definitely notice that and start appreciating you even more. Be honest, be kind, and be willing to change. That’s what we’re saying, basically.

The Bottom Line

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Building customer trust and loyalty takes time but it’s not necessarily hard if you’re good at what you do and if you truly uphold your promises. A sincere business has a lot of earn in the long run and it won’t lose all that much in the short term if the promotions are truly well thought out. With that said, we wish you the best of luck in your future business endeavors!