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Marketing experts know the key to any company’s success these days is search engine optimization (SEO). The main goal is to improve the quality and quantity of their website in order to increase visibility and credibility. Although every business has a personalized marketing team, sometimes the extra expert help is needed to create a more detailed and effective marketing strategy. One company that offers those services is Elk. Elk digital marketing specialists stand on four pillars that guarantee both their success and their customers’ success.

Fully managed digital services

Outsourcing another company to help with a business’s marketing can be terrifying. Will they understand the brand? Will they know how to reach the target audience? Elk’s team understands these fears, so they work closely with each company’s team to determine the best strategies and tactics. Their goal is to support each business’s growth with fully managed digital services.

Outsourcing another company to help with a business’s marketing can be terrifying. Will they understand the brand? Will they know how to reach the target audience?

SEO can take time to develop, but Elk takes a structured approach that shows organic traffic growth within the first 120 days of their collaboration. “To accomplish this,” says Justin Ross, a team member, “we execute a performance SEO marketing plan. We analyze the demand potential of their product or service, current rankings, existing content, and rankings of their competition. We also analyze the relevant keywords that their site currently has sitting on search result pages 2 and 3 to project the true organic search value of their brand.”

Their structured approach includes creating a list of targeted keywords nationwide to improve keyword ranking, upgrading the company’s website to improve site speed and overall user experience, informational blogs, and success stories. This was done with Sands Investment Group, and they have seen page 1 keyword rankings grow by 800 percent.

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Four pillars of success

Every successful company stands on pillars, representing who they are, what they stand for, and how they work. Elk stands on four pillars that have led to their success and their customers’ success throughout the years. These pillars have given the company the stable foundation to grow and become a digital marketing leader.

  • Team: their goal is to have each client focus on running their business, so they have built a strong team that focuses on marketing, technology, and content projects.
  • Growth: their mission is to grow your business. This is done by working together with a managed digital services approach to achieve the best results possible.
  • Communication: transparency is one of their best qualities. They accomplish this by staying in constant communication with their customers when it is best for them. This strategy allows both parties to know how the work is going and what upcoming goals and priorities they should be focusing on.
  • Simplicity: they are aware of the challenges running a business may present, so they want to make it simple for every company by taking a tedious task off their plate and giving them the information they need to grow their business.

Digital marketing specialists

A big part of growing your business is related to SEO. Sometimes, companies need an expert’s help to accompany their marketing strategy to reach their goals. In those situations, digital marketing specialists will be their best allies. Elk offers companies a structured approach that will help them grow organic traffic and reach page 1 of search results. How can they guarantee this? Because Elk digital marketing specialists stand on four pillars that lead to success.