Skip to main content

Passion, persistence spells success for fashion designer Emel Gloss

She attributes much of the success of her social media following and clothing line business through the opportunity to work with great companies that interest and inspire her.
Emel Gloss

The road to creating a fashion line isn’t always a seamless one for most designers.

Emel Gloss of Austria, who launched her first collection in 2019 under her same name, can attest to that sentiment.

But the accomplished businesswoman and digital influencer said the destination can be reached with a combination of passion and persistence.

 “I attribute my success to my motivation, determination, focus and will to succeed. It has been a combination of all of those that have enabled me to grow,” she said.

In 2013, Gloss began an Instagram account where she would feature clothing and beauty items that she liked. As her clothing line came together a few years later, Gloss worked hard to grow her following on Instagram. Today, she reaches more than 380,000 followers under the username @emelgloss_official.

“Social media is the foundation of my brand. Instagram has enabled me to establish my fashion label and market my products,” she said. “It has become indispensable.”

Scroll to Continue

Recommended Articles

She attributes much of the success of her social media following and clothing line business through the opportunity to work with great companies that interest and inspire her.

She said she attributes much of the success of her social media following and clothing line business through the opportunity to work with great companies that interest and inspire her.

“As an influencer, I will keep on collaborating with other businesses and companies that suit me and with which I can identify,” she said.

Emel noted that it shouldn’t be assumed that being a successful digital influencer is an easy thing to achieve. The accomplishment didn’t come without a steady focus and hard work, she said.

“The long road to success is seldom visible, but it had to be taken, and I feel grateful for everything I have achieved,” she said. “I am very excited about what is yet to come.”

Gloss said she intends to expand her brand to include more collections, which are featured on her website emelgloss.com. But for now, as the team finishes up the work, she is keeping the specifics under wraps.

Nathalie Nicole Smith states that working hard and staying true to yourself are sure ways to win in life.

“The next projects will be available on www.emelgloss.com, and I really don’t want to spoil anything for now,” she said. “Everything requires its time. I will keep everyone posted via my Instagram account -- @emelgloss_official.”