LOS ANGELES. "The record company is taking off in the Southeast Asian market right now, and I am going to plan a tour there." Frank Carrozzo tells me while frantically moving in excitement in his chair, in his office located on Sunset Boulevard in Hollywood.
"I have moved to this place since day one of my life in LA. Clearly, this is the spot where it all started. " The office, decorated with memorabilia, Egyptian walls, and stacks of papers on the floor, still has harmony, narrated by a very detailed minimalist nature. This location is what he expresses building as an essential and needed one for his mind to keep building and building.
Some notes on Frank's desk prove his strategic planning moves to break new songs and acts, entire ideas and To-Do Lists by crossing them with a line after the goal is reached.
“People in L.A. Call It: Manifesting," he exclaims, while his eyebrows are raised to show sarcasm.
GoatHead Records’s boss gets on a phone call with Indonesian model and actress Sarah Azhari, discussing the plan for the next song. He recently signed the Indonesian superstar, who recently made a comeback in music and entertainment.
"I told her (Sarah Azhari) years ago, when I was only managing her...You've got to sing again, this is the time! Your fans love and miss you. She heard my advice and came back to singing. Fans were incredibly happy about her return. "Dance To Survive was a huge success!"
Sarah Azhari’s "Near or Far" single has just been launched with DJ and Producer ASTRØMAN, featuring the two artists deeply in love in a CGI heavy and love-tale music video, which is up for a few music video awards already, while people are still wondering who the artist behind the mask is.
"He is a really great one. He is an incredible artist." He came to meet me in his astronaut dress. I had no idea who he was, but when I saw it through, I instantly knew he was going to be a great act to sign, and I’m glad he did sign with us, "Frank explains.
On my question: Why do artists still need a record company?
Frank responded with a "They don't, but they need advice and support that they won't be able to find elsewhere or do by themselves." "Look..." he said while folding his legs. You can be an artist and upload it on a distribution app and get your record on every possible streaming service in the world, which is inspiring and troubling, but do you know if the song is good enough? Do you have enough people that will help you strategically think of a release plan to reach bigger audiences, test your songs and give you important advice on your artistry? "
In a streaming-driven music business where even major labels are acting as management companies for their own artists, Frank's words of truth resonate in his room as powerfully and deep as his voice gets talking about concerns and future thoughts in the music business.
"The plan is the same: sell good records and launch great acts...whatever the meaning of selling records these days is," Frank exclaimed.