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Did you realize that over 47 percent of the workers in America are women? With each passing day, more and more women are entering the job market in search of fair pay and great benefits. If you are in the process of finding a job, then you know all too well just how much competition there is. Failing to find a way to create an edge over your competition can make finding a great job difficult.

Modern job seekers use the power of the Internet to both look for openings and advertise their skills to business owners. If you do not have an online presence, then attracting the attention of business owners on the rise can be difficult.

Read below to find out more about how to market yourself online to potential employers.

For most business professionals and job seekers, using websites like LinkedIn to engage with likeminded individuals. One of the biggest mistakes most people make when trying to market themselves online is being inconsistent with their engagement on these types of platforms. Posting new content on a weekly or even daily basis is a good idea.

One of the biggest mistakes most people make when trying to market themselves online is being inconsistent with their engagement on these types of platforms.

Whether these posts are articles related to your expertise or your own blogs, keeping people interested in what you have to say is a good idea. Being consistent with posting will allow you to attract attention from all of the people connected with you on LinkedIn. You will also need to take the time to find and add new connections to your LinkedIn page. When seeking out new connections, pay attention to what the job title a person has and whether or not they are the position to hire you.

Adding to and Editing Your Online Resume

One of the first things you will be prompted to do when applying for a new job online is submit your resume. Some people make the error of uploading the same resume and cover letter to every job they apply for. In reality, this will lead to problems when trying to attract the attention of recruiters and HR professionals. Most modern businesses use applicant tracking systems. These systems take data from hundreds of resumes and sorts them based on relevant keywords and pre-determined qualifications.

This is why revamping your resume every time you submit it is imperative. Writing a new cover letter for each position you apply to can increase your chances of inputting the right keywords for the applicant tracking system to catch. If you want to find out more about how these systems work, be sure to visit ATS | Applicant Tracking Systems.

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Know What Your Unique Selling Proposition

When you consider how many different resumes and job candidate social media profiles a business owner on their HR department look at daily, you can see why creating a unique selling proposition is important. This proposition provides a business owner with details about what sets you apart from the other candidates for the job in question.

When developing a unique selling proposition, you need to make a list of all of the viable skills you have to offer. For instance, if you are seeking a job in the marketing field, you may want to make mention of any coding or programming skills you may have. The more you can tell a business owner about the various skills you have, the easier it will be to impress them and possibly land the job you are after. "If you are interested in learning programing, check out list of coding bootcamps by BootcampRankings.

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Keep Controversial Views to Yourself

As you interact with various individuals online, you need to be mindful of the message you are sending to potential employers. For instance, if your social media profiles are filled with strong political opinions or potentially offensive memes or videos, it may put you in a bad light.

Instead of broadcasting all of the opinions you have on social media, try to stay neutral. Just because you don’t broadcast these opinions on social doesn’t mean you are not a principled person.

Hard Work Pays Off

While creating and maintaining a n online presence is time-consuming, it is definitely worth the work you invest. Over time, finding and landing great jobs will become easier.