It’s not a surprise that YouTube is now the second largest search engine worldwide after Google. With over 2 billion monthly users (logged-in), 500 hours of videos are uploaded on YouTube every minute.
Be it informative videos, tutorials, or product/service recommendations, the majority of people prefer video content over textual content on business websites.
Do you have an online business website and want to take your digital marketing outcome to a whole another level? If so, you’ve come to the right place.
Importance of YouTube Marketing
No doubt that a business website plays a key role in keeping your audience engaged with your brands, but video content plays a much better role.
YouTube marketing is essential for any kind of business – considering the chances of getting your video viral and reach thousands of people. No doubt that a business website plays a key role in keeping your audience engaged with your brands, but video content plays a much better role.
With that being said, note that 85% of U.S. internet users watch video content on any of their smart devices. Moreover, 54% of consumers prefer video content from brands or enterprises they support.
Still, if you haven’t utilized YouTube in your marketing strategies, then you may already be a step behind your competitors.
7 Proven Tips to Grow Views on YouTube
If you’re reading this, there are greater chances that you’ve just started a YouTube channel. If so, we’ve gathered some proven tips by pro-YouTube marketers to help you up to your game and get more views.
In this regard, the following are 7 proven marketing tips to grow your YouTube channel:
1. Know Your Audience
You cannot increase your YouTube views if you don’t even know your targeted audience. First, determine if your targeted audience is teenagers, business owners, men, women, or elderly. Now is the right time to upload personalized content for your targeted audience.
After that, take help from YouTube itself. Head to your channels’ analytics tab and look for the channel stats listing your view counts, audience’s behavior, revenue, avg watch time, likes, comments, and interaction.
Once you have a clearer idea about the age-group of your audience, peak hours when your videos were watched the most, and audience’s response, you can do better at producing quality time at the right time for the right audience - leading to more views.
2. Research Your Competitors
Competitor research is as important as uploading content on your channel. If you don’t know how your competitors are gaining more views/subscribers, what kind of content they post, and what are their downsides, you can’t stay in the long run.
For this, browse through your competitors’ YouTube channels and note down the following things:
- Types of videos that got the most views
- Videos with little to no views
- Video description
- Tags used
- Types of titles and thumbnails used
In this way, you can better optimize your videos and hope for the best.
3. Promote Your YouTube Video
Right after uploading a video on your channel, don’t forget to share it on your business website and social media accounts. Yes, share it as much as possible.
You can also join Facebook groups relevant to your business and share your videos to get a handy of views. Once you reach a few hundred views, the video will most likely pick momentum and will get more views on its own.
4. Be Consistent & Post Regularly
If you’ve already made up your mind to upload content whenever you get time, you won’t get any considerate results for sure. Make a schedule and give YouTube marketing as much importance as you give your business website.
5. Make Complete Use of YouTube Uploading Features
Keeping in mind all the listed things, make sure not to forget about a good thumbnail, engaging description, and title tags. Conduct adequate competitor research and optimize the video well-enough before putting it online. Putting the right keywords in the right title helps in ranking higher in SERP.
Moreover, you can upload and schedule videos to be posted during peak hours for the best results. Sounds good?
6. Contact Influencers in Your Niche
Influencer marketing is a strategic and effective way to grow views on YouTube. With over 3.8 billion social media users, social media influencers are trending these days. They can make any to every product/service viral just by giving a shoutout, share, or recommending it to their audience.
Thus, now is the right time to look for influencers in your niche. Some useful tools to find influencers on social media are listed below:
7. Paid Marketing
Even after following all the above-mentioned marketing tips, if you’re still getting no significant results, that probably means you either have high competition or your niche isn’t much popular yet. This is where paid marketing comes in handy.
Videos with most views are most likely to appear higher in YouTube SERP. Moreover, people don’t feel like clicking on videos with little to no views – even if they’re better than ones with thousands of views. To get you started, we suggest going for paid yet real YouTube views.
Yes, as long as the views are real, there is no need to hesitate about investing in YouTube views. There are many YouTube marketing platforms like SocialBoss.org that sell organic YouTube views. They promote your videos on different online portals to get the desired amount of views.
https://smmrank.net/ is a group of social media experts and developers that make efficient marketing tools to help businesses reach their targeted audience. For example, with their free tool, you can easily download your favorite photos and videos from the Instagram feed.
Overall, following the above-mentioned strategies will definitely help you gain more YouTube views. Make sure to be consistent as YouTube marketing isn’t an overnight game-changer. It takes time before you see any considerate results.
In case of further questions or suggestions, feel free to leave a reply or contact us.