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2020 is right around the corner, and there’s a good chance that your Twitter profile isn’t where you want it to be. You’ve had an okay year, but it could have been better, and you’re not quite sure what went wrong.

Growing Your Twitter Presence

You thought you had done enough, but the results just aren’t there. So, what can you do differently as we enter a new year? What’s going to help grow your Twitter presence, and turn things around so that you can have a successful brand online? Let’s find out.

Why Hashtags Are Important

Twitter is where hashtags originated, which means that if there's any social media platform out there that you want to keep using them on, it's Twitter.

You may or may not realize the importance of hashtags, but either way, there's no getting around it. In fact, Twitter is where hashtags originated, which means that if there's any social media platform out there that you want to keep using them on, it's Twitter.

In case you're still in the dark, hashtags are important because they can help build awareness and bridge the gap between your tweets and your target audience. They can help people who are interested in your niche and industry find you because any hashtags that they search that you use will connect them with your content.

Using hashtags is still one of the best ways to give your profile that boost it needs, and could even end up being the difference between your success and failure.

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Fake vs. Real Engagement

So, what about fake vs. real engagement, then, and how do you tell the difference? Fake engagement is when you have inactive accounts or bots interacting with your Twitter content. Either someone else has paid for this, or you've signed up with a company that provides it as a service. It can make your Twitter profile look great on a short-term basis, but unfortunately, it's just not sustainable, and you should remove it.

The biggest way to tell if someone is implementing fake engagement as a part of their Twitter marketing strategy is to look at their engagement rating. If they have a lot of followers, but a very low number of comments and retweets, then there’s a good chance that most of their community is fake.

This brings us to real engagement. Real engagement is when either you implement your Twitter engagement strategy yourself, or you get a company to do it that interacts with your target audience for you. This results in real Twitter users checking out your profile, and hopefully following you. You can tell when someone uses real engagement because their engagement rating is high.

Personally, we recommend opting for companies who encourage real, active followers to check out your account – and if you've got the time, you can always do it yourself. Fake followers are old news – plus, they're completely ineffectual.

Using an Automation Tool

Like we said, if you have the time, feel free to implement your Twitter growth strategy yourself. However, if you’re serious about turning your profile around for 2020 and reaching new heights with it, we suggest you bring an a reputable automation tool on board. This is one of those companies that value real, organic engagement – not bots or inactive users. They talk to you about your engagement strategy, and then implement it for you, interacting with people who could be interested in seeing what your page is all about. This is completely within Twitter's terms and conditions, so you don't have to worry about putting your reputation at risk.

Final Thoughts

As we bring in the new year, why not take a bit of time to reflect on your Twitter presence, and what you could do to grow it in 2020. As you can see, there are some simple yet effective strategies that have stood the test of time. With these, you will be able to create and keep a sustainable Twitter profile that is supported by a loyal community made up of real, active users.