Affiliate marketing is booming. Statistics show that more than 80% of businesses use some form of it, and that affiliate marketing is responsible for generating 16% of all online orders, according to Awin. With the popularity of social networks like Instagram and TikTok steadily increasing, it’s easier than ever for businesses to engage with individuals who can act as their affiliates.
Gurvin Singh Dyal, who goes by the name Mr. Gurvz online, is a young entrepreneur from the United Kingdom who runs an online education company called Academy2Earn. Through it, he offers courses on the different ways people can earn money online, including drop-shipping and Amazon FBA.
Gurvin Singh’s first steps in the world of digital entrepreneurship, however, were in the field of affiliate marketing. It only took him a couple of years to see the darker side of it, as he explained in a post on Instagram.
Gurvin Singh's story begins with an unsolicited engagement by an employee of INFINOX, a forex trading company, in 2019.
Gurvin Singh's story begins with an unsolicited engagement by an employee of INFINOX, a forex trading company, in 2019. “During my contact with INFINOX,” he explains, “I was informed of how the system worked and how I could earn money by introducing people to the company.” That seemed to him like a regular affiliate deal.
For a while, it seemed that things worked fine. Gurvin even mentions that the company had helped him with content for his Instagram channel. Still, there were some signs that things might go sideways that he didn’t notice until much later, like signing a contract with a company that wasn’t INFINOX. “Although the agreement was between IXCG and myself, I thought nothing of this,” says Gurvin Singh, “as I was still dealing with the same people and, to my mind, they were all part of the same company.”
Gurvin Singh Dyal (Mr. Gurvz) maintains that he had a direct role with the system for four months at most, from July until October 2019. Gurvin explains that the company stopped paying him at a certain point in that timeframe, eventually failing to live up to their end of the bargain. “This culminated in me not being further directly involved,” he says. “I continued to have access to things such as a WhatsApp group which comprised a number of individuals who I had introduced to the company.”
What happened next was widely publicized in the media in the UK; the investors Gurvin Singh worked with lost most of their money, totaling some £3.8 million. As the face of the affiliate campaign, Gurvin Singh Dyal (Mr. Gurvz) came under the attention of the Financial Conduct Authority, which regulates financial services in the UK. He stipulates that he made contact with them, saying that his “solicitors have unilaterally written to the FCA as far back as the 9th of January 2020 offering to speak with them.” While he’s trying to move on with his life and business, the one piece of advice he’d have to give is simple: “Be careful with what you’re signing.”