In 2016, brothers, Jordan, Luke and Jackson Lintz founded their first company in the consumer tech industry. As it started to gain a substantial following, they say they realized many of the brand’s followers were also interested in building their own personal brands. So, they jumped on the opportunity, creating a second business where they could implement the marketing knowledge they had gained to help others, HighKey Agency
As this elite personal branding and marketing agency took off, the brothers saw yet another opportunity to start a new business that would revolutionize social media growth by putting a unique twist on an age-old concept — giveaways. This is where the concept for HighKey Clout emerged, an agency specializing in celebrity prize giveaways.
Success is in the Details
By teaming up with A-list celebrities and influencers, like Kevin Hart, Trippie Redd, Lil Pump, Bella Thorne, Lil Yachty, Dababy, Bhad Bhabie, and Rich The Kid, HighKey Clout has gained over 650,000 followers on Instagram and generated $10M in revenue over the last year. In the last 12 months, HighKey and their "high-key" sponsors have given away over $350,000 in prizes.
The HighKey brothers are marketing masters who see the bigger picture in their strategy, which is why they say they take a collaborative approach with their sponsors.
But teaming up with A-list influencers and celebs isn't their only secret to success, they say. The HighKey brothers are marketing masters who see the bigger picture in their strategy, which is why they say they take a collaborative approach with their sponsors. This benefits everyone involved and allows HighKey to create high-quality content for every giveaway.
The Importance of Content and Micro Giveaways
Like any social media giveaway, engagement rates typically reflect the quality of the content. Better content, better engagement. The Lintz brothers say HighKey's content strategy is focused on building engagement leading up to the giveaway as well. This creates hype and buzz online, sometimes leading to HighKey giveaways going viral. Since the start of 2021, they've hosted giveaways with smaller prizes to pave the way for the most significant giveaway they'll do yet, which is happening this month.
What sets HighKey Clout's giveaways apart from the rest is that the Lintz brothers have designed a win-win-win-win formula for everyone involved. They say that both the influencer and the HighKey Clout brand both win as they help one another gain fresh followers. As the celebrity endorsing the giveaway buys into the giveaway in exchange for followers, followers need to follow everyone HighKey is following to enter into the giveaway for a chance of winning some huge prizes.
A Historical Giveaway with 6ix9ine
The next HighKey Clout giveaway is sponsored by none other than rapper, 6ix9ine. He will be promoting the event throughout the month on his official Instagram page. Follow 6ix9ine and HighKey Clout for details. Enter for a chance to win the most exciting prizes in HighKey giveaway history, including a Tesla and two PS5 consoles.