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Social media has embedded itself in the consciousness of the modern man. The Washington Post traces the roots of social media to the telegraph, which uses basic signals or the morse code. This means that since the 1830s, people have been developing and improving upon a system that allows for mass communications to flourish. With this in mind, it is natural to assume that social media will continue to evolve into something that was once thought impossible or improbable.

Decentralized Social Media With BitClout

People have come to know social media as a centralized system. While they effectively create spaces where people from around the world can interact, they have also made it even more possible for big corporations to look at the personalities, preferences, and buying behaviors of their target customers. These pieces of information, albeit supposedly private, are freely handed over by social media giants to other enterprises.

Content produced by other people on social media platforms is also monetized by the system; a percentage of all revenue also goes to the developers of the platform. These two things are the biggest issues surrounding the use of centralized social media.

BitClout has become the first open-source social networking site that works pretty much like Twitter.

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But both of these concerns are completely eradicated by the first decentralized social media platform, BitClout. The decentralized nature of this social media is made possible by its integration with blockchain technology. BitClout, therefore, has become the first open-source social networking site that works pretty much like Twitter.

Going HighKey on BitClout

“The second we heard about BitClout, we fell in love with the platform,” says Luke Lintz, co-founder of the number one personal branding company in the US, HighKey Enterprises. “We are 100% certain that the concept of BitClout is the future.”

HighKey Enterprises, owned and managed by brothers Jordan, Luke, and Jackson Lintz, has been at the forefront of social media marketing and branding with several successful departments under their belt, including HighKey Agency and HighKey Clout.

With their extensive experience in dealing with social media, the Lintz brothers know that what BitClout is aiming to do is a step in the right direction for the industry. That’s because, aside from the social media component of the platform, BitClout has also turned social media popularity into equity with creator coins. BitClout users are assigned one creator coin each. The value of one’s creator coin depends on how many people buy or sell them each day, just like any digital asset on an open market. 

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For HighKey, this aspect of BitClout has made the platform much more interesting since it puts a tangible value on one's clout, which makes personal branding much more important for businesses and personalities. HighKey is going all-in on BitClout by creating their own profile, HighKey Coin, which is now one of the top creators on the platform. Even this early in the game, Jordan, Luke, Jackson, and their clients are banking on BitClout as the future of social media. With Non-Fungible Tokens (NFTs) coming onto the platform soon, the future of social media might even take centerstage sooner than we expect.