Graphic design is the art of combining text and visuals to deliver a message or communicate. Visual communication is very important to any business, as most people work based on what they see. A business’s Human Resource department is one of the most important ones.
The reason is that they are responsible for managing the people working in the company. Managing people is one of the most challenging jobs in the world and far surpasses managing capital or any physical assets. Thinking and communicating visually can significantly help any HR team in the following ways.
- Improve Office Design and Functioning
Though there are many online businesses today, and brick and mortar businesses are slowly becoming obsolete, many companies still have offices. An office is especially important for the people who work inside it. The human resource department plays an important role in designing offices for businesses. They are tasked with creating an office environment that brings the best out of the employees.
Graphic design can significantly help any HR team improve the design of their offices in several ways.
Graphic design can significantly help any HR team improve the design of their offices in several ways. One way is by improving how the office functions by streamlining workflows as much as possible. Another way thinking visually can help with an office design is by making offices that will enhance the wellness of the employees. No employee wants to work in an incredibly cramped office, no matter how great the rewards.
- Help Administer and Manage Employee Benefits
Every business that has employees has to consider which benefits to offer to them thoughtfully. Employee benefits are usually the main selling point while recruiting any level of staff to the business. One way in which graphic design can help a human resource team of a business is by making the benefits employee get very clear.
Many companies have complex compensation programs that get more difficult to understand the higher up you go. The human resource team is responsible for managing employee benefits. By using the concepts of graphic design, the team will know which benefits best suit which employee.
A tool that human resource departments use in this regard is human resource management software. As HR professionals from Zenefits.com explain, if the software is inherently designed with visual thinking concepts, then it can also enhance and speed up many processes, from reporting to tracking employee benefits. For example, a well-designed dashboard makes it easier for you to know which employees have used their benefits, and if the benefits reach the intended recipient.
- Increased Productivity
Employee productivity is key to the success of any business. The human resource department is responsible for ensuring the employees are as responsible as possible. Graphic design, when used in other areas, such as marketing, is meant to be as productive as possible. The same principles can be utilized to make employees just as productive.
There are many ways to increase employee productivity. The methods used will depend on the creativity of the business’s HR department. A fine example is how to optimize office space to ensure that the company functions as efficiently as possible. It can also help employees do their work as efficiently as they can since that is an integral part of graphic design.
Increasing the productivity of employees also means incentivizing them. Incentives are one of the best ways to affect human behavior and do work incredibly well for a business. Using the tenets of graphic design, the human resource team can decide which incentives work on which employees. They can then proceed to make the most relevant incentives for each employee, which will improve their performance.
The same goes for incentivizing the company’s staff as a whole since they have to work together to achieve the company’s goals. If all employees in a company are working together to achieve a goal, success is all but assured
- Increased Office Cohesion
All businesses are essentially a team of people working to achieve a particular goal. The more cohesive their actions, the greater the chance of achieving that goal. Graphic design can help increase office cohesion or at least reduce friction between employees in several ways. One of them is in terms of office design, as we have seen above.
Another way is by improving workflows, which ensures all the tasks to be done by employees are successfully done in the most efficient way possible. Thinking visually, which is key in graphic design, can also help determine which members to include in certain teams—deciding which members should work in which department is an essential role of any human resource department.
- Keep Track of Employee Performance
All employees in a business should be judged based on their performance. It is the job of the human resource department to evaluate the performance of every employee in the business. There are plenty of metrics through which a human resource department can judge the performance of employees. Using graphic design, they can come up with visual representations of these metrics.
It is much easier to judge a metric if it has an element of tangibility than it is when it is purely abstract. That is where graphic design offers the most assistance. When the human resource team has an accurate picture of employee performance, staffing the business becomes exponentially easier than it would be without it.
- Increase Problem Solving Ability
Every business will encounter obstacles during its lifetime. Moreover, most businesses are in existence because they solve some sort of problem. Therefore, a business’s ability to solve problems is one of its key strengths. Problem-solving is a process that typically starts with an abstract conception of the problem.
However, not everyone is good at thinking visually and problem-solving. Graphic design can help the employees of the company to understand the problem as simply as possible. The human resource team can use graphic design to create a visual representation of the problem, making it exponentially easier to understand the issue.
With increased comprehension of the problem, solving it becomes easier. Employees can come up with ideas to solve the problem, which can be inserted into the visual model to find out what effect they will have. Those ideas that do not solve the problem efficiently or simply will not work can be discarded. Those that work can be inserted into the model and carried to their theoretical conclusion, which is easier to see with a visual representation.
- Attract Better Employees
It is the function of the human resource department to hire employees unless a third party is utilized. Graphic design can also help businesses attract better employees in several ways. One way is by helping the HR team determine which employees would best fit the current teams in the business. It is much easier to do so when you have visual representations of the workforce.
Some employees may be more intelligent, dedicated, have better resumes, and be in more demand. However, if they do not fit well into the current team and business systems, it will be incredibly hard for them or the business to succeed. Another way in which they can attract better employees is by coming up with better advertisements to attract potential employees. They can create compelling messages that set the business apart from the competition, which will lead to attracting better talent.
- Help with On The Job Training
Though many college graduates are coming out of colleges from all over the world every year, many companies still have to conduct job training. Graphic design can substantially help with training these new employees. The human resource team can use graphic design concepts to create training programs that not only inform and educate employees but also inspire them.
There are certain ideas that are best communicated visually, especially as it pertains to explaining company operations. The better new employees understand their role in the business, the better they can perform their jobs. It also helps them understand how they can use their training for the benefit of the company.
- Better Presentations
Every team in a business will have to perform a presentation at one time or another. Such presentations can benefit greatly by using graphic design. Presentations are visual in nature. Since graphic design is the skill of visually presenting information, they can be a lot better if presentations are designed with key design principles in mind.
It makes it easier for the human resource team to communicate with the rest of the business. On the other hand, it also makes it easier for the employees to understand what human resources are saying to them. Graphic design can enhance the relationship between the HR team and other business teams that history shows have not always been intense in many corporations.
Graphic design, as the art of visually presenting ideas and information, has plenty of benefits in business. As you can see above, it also has plenty of benefits for the departments inside a company, including the human resource department. The principles of graphic design can be modified to serve many businesses and their processes.
It is especially beneficial to the HR team, which is responsible for managing the business’s employees. The more successful the employees in a business are at their jobs, the more successful the business will become. There is literally no limit to the benefits graphic design can offer a company.