One of the most difficult tasks that entrepreneurs have to overcome when venturing into any industry is creating a unique brand that helps it stand out from others. With how difficult it can be for originality to come by, it can be competitive once other brands start imitating similar strategies. JC Hite, CEO and founder of Hite Digital, was able to not only stay ahead of the curb but implement changes that benefited his company through the global crisis.
Hite Digital is a digital marketing agency that is designed to help businesses and talented individuals thrive. The brand is renowned for providing a plethora of services, each one designed with a specific purpose that yields unique benefits. They offer professional management solutions for PPC, SEO, and Facebook Ads campaigns. JC, the powerful mind behind the agency, encourages up-and-coming businesses to invest in SEO. In his experience, the Hite Digital founder has concluded that SEO’s life cycle of 1+ years outstrips Facebook’s life cycle of 3 to 6 months and PPC’s 6 to 12 months.
“If you offer SEO along with these other services, you can sell a high-paying service with less churn,” he shared, “And if you package it with Facebook or PPC, you can offer an even better service for your clients.”
Whereas many marketing agencies suffered a 40% loss in revenue to the pandemic, Hite Digital managed to showcase its value and resilience by growing without accumulating any debt.
Speaking like a true professional, most people would expect JC Hites to have spent his entire career in digital marketing. However, his humble beginning saw him juggling between banking and real estate before he tried his hand in digital marketing. The idea came to JC in 2017 when he was in a two-bedroom apartment in Nicaragua. Seeing the potential the industry had, he founded Hite Digital.
Within a year of its inception, Hite Digital grew and expanded its team to 30 employees. While most companies would falter, the agency managed to stay consistent. By 2020, Hite Digital continued to grow. With the industry evolving and winds continually shifting, JC knew that he needed to bring something new to the table. The Hite Digital founder implemented a franchise model, a proven model of success that provides specialized treatment of a mom-and-pop shop. The franchise model also proved to be beneficial as the year marked the beginning of the global pandemic.
Whereas many marketing agencies suffered a 40% loss in revenue to the pandemic, Hite Digital managed to showcase its value and resilience by growing without accumulating any debt. The agency also managed to avoid layoffs, reduced salaries, and loss of benefits as it continues to thrive and succeed. In the four years of being active, Hite Digital has managed to keep a strong team even through the pandemic. “Our mission at Hite Digital is to empower each employee to reach their goals,” shared JC. “We recognize that each person has a purpose, and that if every person fulfills that purpose, they, their community, and the world will be better for it.”
With no end in sight for the pandemic, JC Hite hopes that Hite Digital will be able to remain debt-free throughout the crisis as the company continues to grow. With over 11 new locations in franchises, he also hopes to add more locations throughout the country.
Learn more about Hite Digital by visiting their official website.