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Geographical charts are everywhere in the modern world. The use of spatial data to make sense of data sets has become a mainstay in the way that businesses, researchers, and others make sense of the landscape around them.

Geographical location has continued to remain a key factor in the ways in which people complete tasks, think about consumer needs, and much more.

Building a geographical chart can help you take your data analysis techniques and strategies to the next level. Geographical location has continued to remain a key factor in the ways in which people complete tasks, think about consumer needs, and much more. The truth is that while geography might not “determine” our future (in the way that some of the more deterministic thinkers might suggest), the geographies of our daily lives certainly play a role in guiding each unique experience that individuals in New York, Alaska, or Florida take in on a daily basis. Geographies and the map charts that result from these data points are a key resource for business intelligence and other outlets. Continue reading to discover how you can build geographical data products to help you make greater sense of the market with ease.

GIS products are everywhere, you simply have to open your eyes.

GIS, or geographical information systems, offers one of the most comprehensive data products out there that consumers and businesses can use for their daily problem-solving operations. Geographical data is used by commuters trying to find the fastest route to work after a wreck on the highway blocks their typical route and by business professionals seeking ways to streamline logistics by selecting a site for a new warehouse.

Map chart products are a key resource for anyone looking to solve problems in the physical world around them. Yet, many people fail to grasp the unique qualities of geographical data as a discreet component of visualization and analysis. For business pros, map data offers crucial insights into the dispersion of consumers across the United States or even the entire world.

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Geographical charts are also used every day to represent an ongoing count of coronavirus infections and vaccinations. These data visualization products offer the only viable approach to this kind of data output. With the help of a map product, readers and stakeholders are able to quickly gain insights and patterns from successive map outputs. This helps people make decisions that affect themselves and those around them with greater confidence and ease.

Likewise, sustainability efforts rely on the use of geographical information. With map products on hand, decision-makers are able to see the effects of policy actions firsthand. These products often come in the form of infrastructure listings or deforestation charts that show continuous anti-progress in the realm of forest protection.

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Building map charts is often as simple as an Excel data export.

It’s not difficult to build geographical products for your own needs using big data and other resources. Geographic location data can correspond to large swaths of land (perhaps an entire state, country, or continent), or it can be used to represent features of a town, neighborhood, or even a single plot of land. Drawing a data product here by hand is something that can be accomplished, but with the help of automated software products like QGIS or ArcGIS, exporting collected data from your Excel sheet can provide you with the data layer that you’re seeking to examine with little lead time. Adding a simple base layer to the visualization provides physical location context to the data, and then adding your data to the sheet provides all the information you need to create nuanced data visualizations that can help you make decisions about location, movement, or physical landscape changes over time.

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Consider adding these data visualization products to your ongoing analysis approach for a full-spectrum offering of data insights.