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Today's businesses have an array of marketing options at their disposal. As the online world took hold, it gave companies numerous ways to reach out to customers and prospects. Every year, new ideas and strategies come into play to further reinforce businesses' online marketing efforts and take them to the next level. When the world of social media came into play, companies found even more possibilities for making themselves visible to their target audiences.

Forging through the Social Media Arena

Several social media outlets have come to light over the years. Businesses that establish their presences on any of those sites can reach more prospects and make more conversions. Still, the best social media sites for a specific business depend on a variety of factors. Those could include the company's niche, its target audience demographics, and its conversion goals to name a few.

Finding a Place on Instagram

For many companies, Instagram is the perfect venue. Billions of active users visit the site every day. They come from various backgrounds and age groups, and they have diverse needs and expectations. One thing they have in common, though, is the ongoing search for products, services, and the right companies to do business with. They're likely looking for those elements on Instagram, so the brands that can effectively connect with them are bound to be the ones they choose.

To be visible to the right consumers, businesses need to gain more followers on Instagram. Of course, that's only the beginning. Having followers isn't exactly enough to propel a business to stardom. Its followers must engage with the content it posts to truly give the company the exposure it needs to reach true Instagram fame. Higher engagement rates will lead to more conversions as well.

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Amplifying Instagram Engagement Rates

Certain steps can help businesses amplify their Instagram engagement rates. No doubt, posting content people actually want to see and interact with is essential. Making sure that content gives viewers some level of value is equally important. Consider implementing the following additional measures as well.

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Unleash the Power of Video

One of the reasons people are drawn to Instagram is its visual nature. It has long been said that a picture is worth a thousand words. Instagram is proof positive of that sentiment. If one picture is worth a thousand words, a carousel should be worth at least a few thousand, right? People are drawn to pictures for several reasons. From the perspective of marketing and Instagram recognition, photos can help establish connections with customers and prospects among other benefits.

Along those lines of reasoning, reels and video posts can have a profound impact on viewers. At the same time, Instagram provides a long list of tools to help businesses create more interesting videos and pictures to post for viewers' pleasure. Those visual posts will also incite a great deal of engagement. Research shows video is particularly effective in this regard though photos can certainly elicit their fair share of interaction.

Use Hashtags Wisely

Hashtags are all the rage at this point. They help viewers sort through the types of posts in their feeds and can even determine where a post appears in followers' feeds. Those are only a few of their purposes and benefits. With the right hashtags in place, a business can greatly enhance its visibility and, by extension, its engagement rates.

Having said that, finding the right hashtags to use isn't necessarily easy. Businesses must stay on top of the latest trending hashtags to understand what people are looking for. At the same time, experts recommend using an effective balance of fairly general hashtags and more specific ones to generate the most engagement. That requires a certain amount of research.

Keep in mind, hashtags should be relevant to the content they're associated with in some way. Companies shouldn't simply post random pictures and add a range of trending hashtags to it. Doing so could have a negative impact on not only engagement rates but visibility in general.

Getting More Engagement on Instagram

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Numerous measures can help boost a business's engagement rates on Instagram. Generally speaking, it's important to give viewers what they want to see and provide quality content. Visuals are incredibly helpful, and content that encourages engagement is also crucial. That could include contests and giveaways among other interactive events. Incorporating those elements can help companies build their followings as well as their engagement rates to generate a positive cycle of progress.