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The terms automation and artificial intelligence (AI) are often used interchangeably. But the truth is, there are some pretty giant differences between AI machines and automated systems. The key difference is that automation focuses on streamlining instructive, repetitive tasks, while AI mimics human actions and decisions. Well, this is not it – these concepts go a lot deeper and it’s worth looking at; especially when expert business consultants like James Dhillon shed light on them and their experiences of using automation and AI in everyday work – much beyond narrow applications.

James Dhillon

Automation has been around for very many years and is probably so integrated into a majority of business operations that it doesn’t seem obvious, says Dhillon. To give an example, he adds, the auto-generation of marketing SMSs and emails to customers is something the world has witnessed for time immemorial now. Dhillon believes, automation saves money and time spent on voluminous, monotonous tasks and gives employees belonging to any function the opportunity to contribute their skills to more complex processes. While speaking on AI, the London-native referred to it as “smart” technology that can deal with uncertainty and conceptual ideas, and is capable of applying as well as analyzing new data to react to situations.

Automation has been around for very many years and is probably so integrated into a majority of business operations that it doesn’t seem obvious

He also further added, “Despite and at times due to their differences, automation and AI are largely unified. Many multinationals are injecting automation into AI with the aim of systematizing a greater number of tasks, like decision making. I strongly believe that AI and automation are certain to have a huge impact on both the bottom line and the direction of companies around the world. People may think of AI and automation as techy tools that need deep technical expertise but the misconception is sure to disappear if they gain a hold of things with their skillset. So, I’d say, it’s no longer viable to avoid automation and AI, instead, it’s time to get into the depth of its differences and understand its benefits to naturally integrate into one’s operations.”

As someone who has spent a large amount of time establishing, building, scaling, and helping business – both offline and online – for his clients, Dhillon, with experience, states that AI, in particular, is going to transform the world more than anything else ever has, and it will also potentially replace a lot of “white-collar” tasks in the areas of accounting, law, marketing, hospitality, and many others. “Though AI and automation seem like a buzzword now, the key to carving an edge in the modern age lies in letting machines be machines where they are needed and letting humans do what they are best known for: being human. We all do realize that jobs of the future are heavily dependant on technology but if there’s something that cannot be replaced in this modern-day and age, it has to be empathetic leaders who form the backbone of a well-functioning, inspired, strongly-knit company – irrespective of whether it is tech-enabled or not,” he added.

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On days when Dhillon is not engaged in offering business consulting to his clients, he can be found brainstorming and managing the works of his marketing agency – Automaters and his soon-to-be-launched company – Trusted Sauce. As an owner of multiple businesses, the young entrepreneur lives by the mantra, time management is key to everything!

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