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Javid Niazi-Hoffmann

Stepping into the business world can be tricky for new entrepreneurs. And that’s why many choose to hire a business coach to walk them through the process. Curious about what it means to consult a business coach? Javid Niazi-Hoffmann, top business coach and mentor in Europe, gives us the inside scoop on the business coaching industry and explains how hiring a consultant can bolster your business.

Hoffmann says that he has grown to relish the opportunity to help other people develop their enterprises in his career as a business coach.

A business coach is someone who helps you form entrepreneurial goals and stick to them. Their ability to succeed at this is often due to years and years of personal business experience. Since they have gone through the wringer themselves, they can help you stay on track to meet your goals. This is why business coaches are often recommended for new companies or first-time entrepreneurs. However, Hoffmann says that it is a myth that business coaches are only valuable to novices. “Even if you’ve been in business for years, a business coach can still help you,” said Hoffmann. “Our goal is to help you take your business to the next level, whatever that means for your situation. And that opportunity doesn’t ever go away. In addition, first-class customer support as well as intensive hand-in-hand guidance through the entire processes towards the success of our clients, have the very highest priority for us in our company.”

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Hoffmann says that he has grown to relish the opportunity to help other people develop their enterprises in his career as a business coach. “Growth isn’t the only goal, but it is a primary driver for most people,” said Hoffmann. “Other common goals include streamlining operations, tightening finances, and increasing efficiency throughout the business.” According to Hoffmann, he likes to regularly meet with his clients to help them monitor their progress and evaluate new obstacles.

“That’s one of the most engaging parts of the job,” said Hoffmann. “Business coaching is a dynamic and innovative industry. Situations are always evolving, and we have to adapt our coaching style alongside those changes.” Hoffmann states the Covid-19 pandemic as an example. According to Hoffmann, his clients’ goals and priorities had to pivot entirely at the onset of the virus. “And my job was to help make this difficult transition as seamless as possible,” he said.

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Hoffmann states that he has seen the market change many times in all of his years of experience as a business coach. Being able to accurately read those changes and provide resilient counsel to his clients has always been the goal. This ensures that the signs and great opportunities of the new age are always recognized and implemented for the highest good and success.