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International sensations Hekka and Uplive deliver another already-to-wear collection following their successful collaboration during New York Fashion Week earlier this year

With their runway event for Miami Swim Week 2022, Uplive X Hekka created a big splash this summer on Miami South Beach. Hekka expertly showcased its 2022 latest collection at the largest swimsuit fashion show in the world. This year's Miami Swim Week focused on natural shapes, sustainable fabrics and ethical manufacturing as designers from over 70 countries presented their visions for next summer’s must-haves.


The huge audience gathered in well-known Miami South Beach for a week of runway shows, VIP parties, and social mixers. Till today, more than 1.6 billion global impressions were generated for Miami Swim Week this year across social media platforms and the Metaverse during all events.

Earlier this year, UPLIVE and HEKKA Fashion collaborated for the first time at New York Fashion week to deliver both a glamorous runway event and a unique digital experience. With the successful experience, the second collaboration in the Miami Swim Week seems a confident move of both brands.

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The runway aspired to engage new audiences in an increasingly digital environment by utilizing Hekka's distinctive "real-time fashion" platform and Uplive's unmatched worldwide reach. Also, the ready-to-wear runway showcase, as well as the behind the scene interview, and VIP parties, were all streamed live on the global live streaming platform Uplive. The popular social app allows users to live broadcast their content live and be rewarded by supporters.

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Founded in 2016, Uplive was celebrating its 6-year birthday last month. With no doubt, Miami Swim Week is one of the biggest birthday gifts to the application and all its users. Seems like the Miami Swim Week will now be added to the list of occasions that best represent the objective of its parent company AIG, which is to "to enrich people's lives worldwide through innovative and enjoyable live social products, which foster meaningful human connections."