The rise of social media as a marketing tool has created a myriad of opportunities that many people have gone on to tap into, and harness. This has resulted in the rise of marketing coaches who mastered the art of social media marketing then saw an opportunity to teach it to other people. These business and marketing coaches created an opportunity for all who are interested in social media marketing and automation to learn how to go about it successfully. Michael Dallas- Petersen, who describes himself as a serial entrepreneur, is one of the most notable business automation coaches having built a number of successful businesses around the social media agency space.
Growing up in a small town in British Columbia, Canada, Michael may never have foreseen the success that his social media agency business has enjoyed over the past five years. So what would he describe as the main reason for his success? Automation, he says. Michael attributes the success of his social media agency to his ability to build systems around businesses and automating them. This automation enables him to drive down cost as well as create accountability.
Growing up in a small town in British Columbia, Canada, Michael may never have foreseen the success that his social media agency business has enjoyed over the past five years.
Michael Dallas-Petersen’s systems include the ability to fully automate the prospecting phase of a business all the way until it becomes a sales call. In doing so, he effectively automates the income and expense part of the business such that the numbers are accurate down to the day, and are organized in a way that enables clear understanding of where each dollar is coming from or going to. In addition, his systems enable the building of a sequence from advertising platforms such as Facebook and ensuring that leads receive up to 12 touch points in 5 days.
Michael’s systems are also futuristic in that they integrate AI, which, as we know, has been described as the technology of the future. In Michael’s case, his systems include AI tools that confirm appointments, cancel appointments, and even book appointments for some of his clients. While AI has made automation of many of these administrative tasks, some activities still require some hands-on human interaction. For these, Michael employs a vast network of virtual assistants. These virtual assistants are employed to handle the trickier, more complex tasks that cannot be automated but remain inevitable in any business.
But what drives Michael Dallas-Petersen? Family. To him that’s a no-brainer. Michael has been happily married since 2016 to his beautiful high school sweetheart, Hunter Dallas-Petersen, whom he has been with for 12 years. Together with his wife, Michael has two children, both boys, and they plan to have two more. Michael, a devout family man, says that he has built his successful marketing and automation business for the sole purpose of supporting his family.
According to Michael, there is no better time to take advantage of the internet as now. This is why he remains optimistic for the future and continues to take advantage of the internet, connections and relationships, and to build a great, massive wealth for himself and his family.