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We live in uncertain times. The COVID-19 crisis has turned everything on its head, especially the economy. Profits have given way to losses, investment has given way to caution, and job security has been replaced by rising unemployment. Yet one of life’s great ironies is that when times are hard and the future is bleak, there remains an abundance of opportunity for those who keep their head in the game and their eye on the prize.

Mike Luzio

Accomplished investor and entrepreneur Mike Luzio has garnered widespread success by always following his entrepreneurial instinct, even during difficult times. Luzio hopes that his experiences will motivate people to follow his example and pursue their dreams. He encourages entrepreneurs not to give up when the going gets tough. He explained, “People need to dig in, take stock, and make the most of any given situation. That’s what separates them from everyone else and gives them their edge. The COVID-19 crisis has changed the landscape, but our job is to adapt and to prevail.”

Luzio knows all about realizing ambitions. The multimillionaire motivator and entrepreneur has spent the last 20 years achieving his dreams and helping others to do the same.

Luzio knows all about realizing ambitions. The multimillionaire motivator and entrepreneur has spent the last 20 years achieving his dreams and helping others to do the same. Luzio added, “Although there is a big question mark over the future, it doesn’t mean that now isn’t the ideal time to pursue your dreams and fulfill your goals.”

Luzio is the first to admit he’s a salesman at heart. He describes it as his ‘superpower’. He insists that the life of an entrepreneur chose him when his brother-in-law asked his advice about a business idea he was developing. Luzio helped him make it a success. From that moment on, he fell in love with entrepreneurship. He developed a passion for empowering people with vision and drive to build their own business. It held him in good stead. He sold his first bootstrapped business, Industry Retail Group (IRG), for over $50 million. His consulting and investment company, The LVE Group, has helped countless entrepreneurs and small businesses grow and flourish.

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Luzio has faced adversity and triumphed in his years as an investor and entrepreneur. As he shared, “Uncertainty is a given for entrepreneurship.” Nothing is set in stone. To be successful you need to develop perseverance, dedication, and grit, now more than ever during COVID-19.