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Muscle Nation

In a world where the practice of studying business in an academic setting is popular, traditional learning on the job has fallen to the back of the picture. Entrepreneurs are often now career business people, rather than traders, who know much of what they’re getting themselves into ahead of time. Today, many of the world’s most lucrative businesses operate on the internet, applying commerce conventions to the online landscape the same way they would the real world. Thus, there exists an opportunity for those already versed in digital marketing to use their insight to dominate the marketplace.

Arguably the most significant contributing factor to the brand’s rapid rise in just six short years, social media and marketing has been Anthony’s bread and butter since long before Muscle Nation launched.

That’s precisely what the founders of @MuscleNation, Nathaniel Anthony and Chris Anastasi, have done. The two are best friends who now lead the activewear, supplement, and health food markets in Australia and form part of a new generation of business people who come to the game with an already developed understanding of the online sphere.

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Arguably the most significant contributing factor to the brand’s rapid rise in just six short years, social media and marketing has been Anthony’s bread and butter since long before Muscle Nation launched. In the past, his primary venture was just that: selling marketing and shoutouts to an assortment of companies. Anthony’s knowledge and insight made the perfect launchpad from which to blast Muscle Nation off into the fitness stratosphere.

Anthony and Anastasi’s approach is not only informed but unique too. Influencers form an essential part of the company’s online success and hold a special place in the brand’s overall community. “Our ambassadors in Australia are like a big family to us,” Anthony explains.

The next step is to grow Muscle Nation’s presence internationally, and the duo at the top now know their route to market inside out. Naturally, they aim to seek out a new community of enthusiastic social media advocates who match their culture and see their vision for the brand.

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As most millennials and Gen-Zers will know, social media is primarily a popularity contest. Muscle Nation is an expert in pleasing the judges: the general public.

Ali Raza