For better or worse, the digital world has become as significant as its more analog counterpart. Semiconductors and microchips have become increasingly involved with every aspect of our day-to-day lives, ranging from entertainment and business to our social interactions.
This shift has become especially noticeable as COVID restrictions pushed a greater number of people to rely on digital devices. Consumers have been driven away from brick-and-mortar stores to apps and social media spaces. According to WARC Data in its Global Media Trends report for 2020, digital consumption has risen by more than 30% — causing lasting changes to consumer behavior.
Where customers go, businesses follow. Almost every industry has taken notice of these trends and adapted accordingly. McKinsey lists teleconferencing software, online video streaming, and e-commerce as some of the notable examples that have surged during the pandemic.
The advertising industry has been no different. The World Economic Forum reports that while COVID-19 caused an initial dip in overall ad spending, digital ad revenues quickly, and sharply, bounced back and continue to drastically increase for many markets. As the dust of the pandemic hopefully settles down, the world is dawning on a bona fide digital media revolution — one that sees digital as the new king of advertising.
Olympic was born as the culmination of Coyne’s business and digital advertising experience.
For Olympic Media founder and CEO Ryan P. Coyne, this new world calls for innovations and an advertising paradigm shift that transfers its inherent financial risk from the client to the advertiser.
Such a strategy would be almost suicidal if not for Coyne’s prior experience as an entrepreneur specializing in founding, growing, and managing digital media firms. This is augmented by Coyne’s top-to-bottom familiarity with running a business — including executive management, sales, product development, and operations. Ryan Coyne credits his diverse business background for allowing him to not only survive but thrive with Olympic Media’s “No Risk, All Rewards” advertising model.
Olympic was born as the culmination of Coyne’s business and digital advertising experience. Fresh from his graduation from Cornell University, Coyne would move to New York. There, he worked on mergers and acquisitions for JP Morgan’s investment bank before moving to Washington, DC to help launch the premier digital marketing agency IMGE.
From these experiences, Coyne earned the capital and the wisdom to establish Olympic Media, his new-age digital advertising agency which focuses on everything from consumer brands to politics. What distinguishes Olympic Media from other firms is its revolutionary business model that shifts the risk in advertising investments. For Olympic advertising campaigns, clients pay after the fact, based solely on the observed success. This risky strategy, combined with Coyne’s experience and expertise, allowed him to grow his then one-man operation to the 30+ employees it has today, a feat he accomplished in the midst of the pandemic. In fact, INC Magazine has ranked Olympic Media as the Number 1 fastest growing company in the Media & Advertising industry in the nation for 2021 - landing as the 13th fastest growing company in the Nation overall and the fastest-growing company in Virginia.