Branded properties have become the norm in the real estate world, with more people, especially those purchasing luxury properties, demanding for a well-known and trusted brand associated with their property. Players in this luxury market have turned to modern art to stand out from the rest of the pack and woo more investors and buyers. However, none has managed to pull it off as well as Tom John Or-Paz, a real estate expert and owner of LightArt Group, a startup that creates stunning contemporary artwork for real estate projects.
Tom John Or-Paz was born 32 years ago in Tel Aviv, Israel. He moved to the United States at eighteen, where he worked in various organizations, and by his mid-twenties was one of Israel’s most youthful moguls. His first foray into the world of real estate was at FashionTV, where he was a senior vice president of business development. He founded and grew FashionTV’s branded real estate division, which was an immediate success, with projects immediately selling out worldwide.
With his experience in branded real estate and his love for art, Tom founded LightArt to merge the two and use art to sell real estate.
With his experience in branded real estate and his love for art, Tom founded LightArt to merge the two and use art to sell real estate. LightArt collaborates with real estate developers to come up with unique and world-class contemporary art to be used in buildings. LightArt’s artists and designers first come up with a theme for the project, ensuring that the art theme is unique and matches the general style of the property without being overwhelming. While they work with the best artists in each genre to create unique art for each project, they also work with relatively unknown but talented artists to give them an opportunity to not only create iconic art but also get exposure. For instance, In LightArt’s project in Florentin, Tel Aviv, they worked with professional street artists to design an urban branded residential development. The ultra-modern apartment block has balconies decked out in bold colors such as red, turquoise, and yellow, capturing attention without being too overpowering. According to the developers, the property’s value increased by 25% and all units were sold pre-construction once LightArt joined the project.
Tom plans to have LightArt creating iconic buildings worldwide, and with the success of the Tel Aviv project, it is clear that this will come to pass in a few years.