How Laid By JoJo Cosmetics Aims To Provide The Industry With Safer And Cleaner Alternatives To Beauty Essentials
Driven by a new generation of individuals who are more aware of the impact their purchases make on their health, the environment, and animal welfare, the grassroots demand for plant-based products has spawned a movement that's more than just a passing trend.
Rapidly growing consumer awareness and changing eating habits spurred by the values behind veganism highlighted the importance of sustainability--especially across industries like beauty, which were quick to embrace the value of going plant-based. Major brands were eager to reinvent themselves and introduce vegan-certified and cruelty-free products to address this growing demand. On the other hand, burgeoning businesses, on the other hand, could easily make their distinctive mark in this space.
However, this begs the question, 'what exactly does vegan-friendly mean?'
By definition, anything vegan refers to products not made from any ingredient derived from animals. This means it should use purely plant-based ingredients, not contain artificial additives, and adhere strictly to ethical and cruelty-free production processes.
Consumers looking for alternative options for their beauty essentials are mainly concerned about their purchases impacting their wellness and the environment. Vegan beauty products allow them to ensure that they're using safe, effective, environmentally sound, and cruelty-free products.
Consumers looking for alternative options for their beauty essentials are mainly concerned about their purchases impacting their wellness and the environment.
More to the point, beauty enthusiasts can feel better about their purchases knowing that they are consciously contributing to a greener future and demanding more accountability from brands they patronize--a challenge that Laid By Jojo Cosmetics is more than happy to take on.
In tune with this growing need for diverse, ethical options, brands like LBJ Cosmetics are built on the premise that beauty essentials, such as nail polish and lip glosses. Looking good should not come at the expense of your safety or animals.
Striving towards a greener future, they believe in making it easier for consumers to find vegan beauty options. With a family background in the beauty industry of over four decades, licensed nail technician Johnathan F. Singer, a Philosophy major at Los Angeles City College, is committed to making vegan and green beauty essentials accessible through his line.
With the help of his husband, Bradley A. Singer Esq, they've built LBJ Cosmetics to provide real solutions for beauty and cosmetics.
LBJ Cosmetics represents brands in the beauty and cosmetics industry that's ushering in a wave of welcome change. As his company establishes its name in the world of luxury cosmetics, his mission is to make LBJ Cosmetics synonymous with clean and safe products and put forward the utmost transparency in production practices.
“We deliver our customers with top-quality vegan and clean beauty products that are made in the USA,” says Johnathan, founder of the brand.