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Friedberg Direct is a division of Canada’s oldest and well-known dealers, Friedberg Mercantile Group Ltd. This company was founded in 1971 and has since grown to become one of Canada’s largest brokers. The Online discount brokerage division offers direct access to CFD trading via dynamic platforms.

Friedberg Direct

This platform is especially suitable for beginners, but you should conduct due diligence on the industry using reliable sources before beginning your investing journey. It's important to ensure you understand all the risks involved in trading before getting started.

Friedberg Direct offers excellent customer service, diversity of features and instruments, and a variety of platforms ensuring customers have pleasant trading experience.

Friedberg Direct offers excellent customer service, diversity of features and instruments, and a variety of platforms ensuring customers have pleasant trading experience.

Before we dive right into why people like Friedberg Direct, let’s look at one recent positive development about the company.

Friedberg Direct Collaborated With AvaTrade

Friedberg Direct recently licensed the technology owned by AvaTrade to offer AvaTrade platforms to traders in Canada. Consequently, Canadian traders can trade with Friedberg Direct via platforms provided by AvaTrade.

This collaboration will provide clients with direct access to AvaTrade’s multiple trading platforms, dedicated 24/5 live technical support in 15 different languages, and innovative FD/AvaTradeGo mobile app. Both platforms will provide Canadian traders with easy access to the financial markets and secure their investments using advanced encryption technology.

Mr. Michael David, Friedberg Direct’s head of trading, stated that the platform is excited to add access to AvaTrade’s innovative technology for Canadian Traders. New and existing clients will benefit from the platform’s many years of experience in the trading sector, as well as its dedication to maintain the highest standards of regulatory compliance.

Additionally, Mr. David believes that this collaboration will allow traders in Canada to expand their trading horizons and explore new trading instruments, as well as value-adding features within the highly regulated environment.

Now let’s go through a few reasons why traders like Friedberg Direct.

Friedberg has established itself as a key player in the financial service sector, with a proven track of positive customer satisfaction. The company’s key objective is to offer top-notch services to its clients. Other advantages of Friedberg Direct include:

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  • The platform offers over 100 instruments to trade, including indices, commodities, stocks, and forex.
  • It can be accessed via mobile, web, desktop, and tablet with MetaTrader 4, thanks to the recent collaboration with AvaTrade.
  • It contains several automated trading platforms and EA compatibility.
  • Security is enhanced by holding client funds on segregated accounts.

Additionally, since Friedberg Direct was founded, it has carved a reputation as being a leader of the revolution in online trading. The platform has achieved this by providing a user-oriented trading environment containing the most advanced platforms.

Clients get real-time customer support, a variety of choices, and enhanced security of their funds.

1. Improved Choices

The platform always improves its offerings. For instance, Friedberg Direct was among the first to introduce CFD trading on stocks, indices, and commodities.

2. Trading Platforms

Clients using this platform can access more trading platforms and more ways to trade. Friedberg offers top manual trading platforms such as MetaTrader 4 and 5. Also, clients are allowed to choose from different automated trading platforms, including AvaOptions, DupliTrade, and Zulu Trade.

3. Service

Friedberg Direct platform enables its customers to trade in peace as they are offered all the assistance they need from the support team. The technical support staff are available 24/5 to answer any queries or any issues raised by clients.

4. Support

Friedberg Direct’s technical support team is available via different communication channels, including email, live chat, and even phone. As such, clients always have someone to talk to in any language during business days.

5. Security

Security is a crucial factor in the financial markets. Friedberg Direct understands this and has invested a lot in providing a safe and secure trading environment for its clients. The platform's direct clients can find the comfort and peace of mind that comes with trading with an established broker in the regulated markets.

Additionally, Friedberg Direct is licensed, thus subject to strict regulations related to the financial markets.


In summary, Friedberg Direct is among the best trading platforms available today. The platform offers 24/5 customer support, enhanced security for client funds, as well as access to a variety of trading platforms on different devices, including phone, tablet, desktop, and web. This platform is for those who want access to over 100 instruments to trade.