What happens when an inauguration speech promises to "Make America first. Ah-mehr-ree-kah first," and, across the pond, someone notices? A late night comedy show in The Netherlands declared, on behalf of its country, that it wants "The Netherlands second." Whereupon, it didn't take long for 'purt near every late night sociopolitical comedy/news parody show in the world to feel scooped.
Which, in turn, produced an unprecedented stampede for each to make their country a better choice for second. Or in one case, to ask for third. One—Melania Trump's homeland—bid for "sloppy seconds" and another wants to be "second-hand." Each takes the form of a video short, ostensibly from shows all over Europe, plus Morocco. Though the similarity of production values makes you wonder if one person is, perhaps, behind all of them. In any event, more are promised, including one from a show in Australia, and the phenomenon is proliferating almost daily.
Perhaps you've seen the piece on the "Vanity Fair HWD" site. They seem to be the first to bring the trend to the attention of American audiences. Perhaps they sensed that ethnocentric US corporate mainstream would miss it, otherwise. After all, Big Media hasn't just been "America first.," they've been oblivious to the rest of the world for a long time. Vanity Fair has updated their story, and is trying to stay on top of a growing trend, so it's a good place to start.
But wait: Don't click the video links in their story, because you'll miss too many new ones. Go to the site that's been created to host all of these nominally national bids for second place.
The above site's home page is so simple that it might be bewildering. It's just a circle with little flags around the periphery. You must click each nation's flag to get their "bid" to be second.
Start with THE NETHERLANDS, because they were first, then go to GERMANY. The latter's late night comedy show's video is followed (at the same click) by the full sketch with the host, who explains how this has become a yuuuuge international phenomenon, and it's hilarious.
Granted, much of this becomes derivative as the world's late night shows borrow or steal ideas and themes from each other. Still, it's fun to watch them poke fun at one another and to mock American football and American beer. There's originality from each country, making it worth watching all of them. Besides, it's not like there's anything good on TV tonight in L.A., anyway.
As you go around the circle of flags on the "everysecondcounts" page, you'll discover new additions not mentioned in the Vanity Fair piece. For example, Bulgaria and Moldova now have bids to be second. Some also appear on YouTube, like Bulgaria, but it's more fun to watch it with all the others at the circle-of-flags link.