Do you want to improve your online marketing and get your business seen online? Of course, you do – who doesn’t? These tips will give you a solid grounding in doing so.
- Make Sure Your Website Is Optimized
The easiest thing you are able to ensure as an owner of a business is making sure your site is in the best shape using basic SEO techniques.
The easiest thing you are able to ensure as an owner of a business is making sure your site is in the best shape using basic SEO techniques.
The easiest thing you are able to ensure as an owner of a business is making sure your site is in the best shape using basic SEO techniques. This doesn’t require extensive knowledge and experience in SEO, in order to make sure your site has a solid foundation using the basic necessities. For example, if you built your website using WordPress, you are able to install the Yoast SEO plugin free of charge. This plugin will guide you through the SEO basics for your website. It will also create an automatic sitemap along with optimizing your meta-title format, which will make it an easier task to complete the remainder of the SEO basics.
If you would like to find out more about the SEO basics, so that you are able to do it on your own, have a look at these resources:
Alternatively, having your website built by a professional will ensure that it is fully optimised. Take a look at Website.Builders for more information – it’s a great new way to build a site.
- Create Your Own Social Media Profiles
If you have not yet put your business on any of the social media platforms, you should seriously consider doing it now. Each company should have its own Facebook page, while the rest of social media channels, like Twitter, LinkedIn, Snapchat, and Instagram, are not a necessity unless they match up to a certain type of target demographic. For example, a plumber would more than likely not gain much traction when using Snapchat, while the e-commerce clothing retailers would likely benefit from using this platform.
The audience on Snapchat is targeted towards the younger generation of people between the ages of 18 and 30. Many of these individuals do not own homes, so promoting content to this audience would not be worthwhile for a business that offers plumbing services. However, for an e-commerce store, including links to stylish and fashionable clothing pieces in these snaps can prove to be an excellent method to increase sales and attract new customers.
- Claim Your Local SEO Listings and Review
Even when your company does not directly serve your immediate location, it is still important to claim as many local SEO listings and the local review websites as you can. This ensures your information is accurate on the listings, which is in most cases auto-generated, even when the owner of the business is not yet aware of this.
Once you have claimed listings, you are able to respond to any reviews, add photos, and add your contact details. It is essential that you respond to the reviews which shows respect to your potential and current customers.
- Develop A Referral Network
The best thing that smaller companies can do involves sticking together. If you are providing a service or a product in a very specific niche, search for providers that are related that you can partner with to pass on referrals to one another. For example, wedding planners usually know of excellent photographers, that they recommend to their clients. These photographers return the favour by recommending the wedding planner to their clients.
One of the easiest methods to develop these referral networks is to first build a relationship, in order to establish an element involving trust and familiarity. In most cases, emailing a person or cold calling to try and establish a “referral partnership” will usually not go well, because they do not know who you are as a company and are not able to vouch for your services or products. Rather start searching for other types of service providers for your customers, to explore the possibilities of getting to know about these businesses and the owner.
- Make Sure You Blog Regularly
Blogging offers a range of advantages for smaller business owners. This includes attracting more exposure through search engine results that are organic to establishing your company as one of the thought leaders within your industry. If you find blogging to be a bit overwhelming, you can start with a single post every month, and then progress onto a bi-weekly post, and then a weekly post as you start becoming used to these processes. If you have a few employees, these duties can be shared by asking each person to take a turn when it comes to contributing to these blogs. The different perspectives often add a lot more depth and interest to your blog posts, which also assists with keeping your content fresh and interesting.
- Request Reviews
Ask any of your current customers to leave a review for your business on Yelp, Google, or any of the other main review sites. This would include a site like TripAdvisor if you happened to be a tourist or hotel-based business. The more reviews you can get, the more you increase your visibility when it comes to search results on review sites (this isn’t always a guarantee).
- Write Thank You Notes
While this is a marketing tip that will require paying for stamps and stationery. It is one of the best ways to display your appreciation to your customers, vendors, and employees. Your notes can be simple, and even a basic notecard or blank postcards are enough.
A hand written thank-you note adds a meaningful touch which helps your business to become more memorable. In addition, the receiver of the note will usually remember to recommend your business to colleagues and friends. Wag.com is a pet supply business online, that sends a hand-written postcard or note when a customer places their first order. This ensures that the business comes across as more relatable and personable.
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